Physical facilities, equipment, appearance of personnel

Which of the following is true about heavy consumers?

They are the lifeblood of most sport organizations.

What is marketing of sport?

application of marketing principle/process to market direct

Attention and perceived "caring" about the customer.

Dependable and accurate performance of the service.

What are the four parts of implementation?

identify tasks, make sequence, estimate time, make calendar

Which of the following explains how a consumer would move from aware non consumer to consumer?

Communicate product benefits and range of benefits.

What does SWOT analysis stand for?

strengths, weaknesses, opportunities, threats

Willingness to help customers and provide prompt service.

What are the 4 P's of marketing?

product, price, place, promotion

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Tech in Sports

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Questions 25

Answers

1
Tangibles are?
Attention and perceived "caring" about the customer.
Willingness to help customers and provide prompt service.
Dependable and accurate performance of the service.
Physical facilities, equipment, appearance of personnel
2
Which of the following is true about heavy consumers?
These fans like bring a friend or spread the word promotions
They are the lifeblood of most sport organizations.
These fans like to fill out entry blanks for prizes.
They like product giveaways and theme promotions.
3
Creating new products for new clients.
Product Development
Positioning
Market Expansion
Diversification
4
What is marketing of sport?
using sport as a promotional vehicle or platform
application of marketing principle/process to market direct
5
Empathy is
Attention and perceived "caring" about the customer.
Physical facilities, equipment, appearance of personnel
Dependable and accurate performance of the service.
Willingness to help customers and provide prompt service.
6
Equipment, apparel, trainers & governing bodies are......
sport promotion
sport production
sport performance
7
Which of the following is an example of a product extension of a sports team?
The players union.
The teams owner ship group.
A division or separate entity.
The team itself.
8
Research not conducted directly by an organization is....
secondary research
primary research
9
Professional and amateur sports are....
sport promotion
sport performance
sport production
10
Reliability is?
Physical facilities, equipment, appearance of personnel
Dependable and accurate performance of the service.
Willingness to help customers and provide prompt service.
Attention and perceived "caring" about the customer.
11
What are the four parts of implementation?
identify taxes, staffing, estimate funds, create calendar
identify team, make goals, estimate time , make calendar
identify tasks, make sequence, estimate time, make calendar
identify tasks, staffing, estimate funds, make worksheets
12
Which of the statements is true about Mullin's Frequency Escalator in relation to consumers?
impossible to predict how consumers will climb the escalator
both answers 1 & 2
they should climb from bottom to the top.
easier to get existing consumers to buy more than to get new
13
Which of the following explains how a consumer would move from aware non consumer to consumer?
Increase promotions and other communications.
Rewarding customer loyalty.
Communicate product benefits and range of benefits.
Product giveaways, theme promotion, and contingent promotion
14
What does SWOT analysis stand for?
strengths, weaknesses, organization, time for advertising
strengths, weaknesses, opportunities, threats
strengths, weariness, opinions, threats
sign positions, work opportunities, opportunities, trends
15
Market research and data analysis is?
secondary research
primary research
16
When an organization expands their market by creating new products and services.
Market Expansion
Product Development
Diversification
Positioning
17
Responsiveness is?
Dependable and accurate performance of the service.
Physical facilities, equipment, appearance of personnel
Willingness to help customers and provide prompt service.
Attention and perceived "caring" about the customer.
18
Sports media, sponsorship and merchandising are.....
sport production
sport performance
sport promotion
19
A questionnaire is....
primary research
secondary research
20
What are the 4 P's of marketing?
presentation, price, place, promotion
product, price, place, promotion
providing, price, percent, promotion
product, presentation, place, procrastination
21
The first and scariest step in infiltrating the business world.
Product Development
Market Expansion
Diversification
Market Penetration
22
When an organization attempts to increase the volume of products sold to totally new consumers.
Market Expansion
Product Development
Diversification
Market Penetration
23
Pilot testing is?
secondary research
primary research
24
Surveys are?
secondary research
primary research
25
Which of the following is an example of the core product of a sports team?
The team itself.
A division or separate entity that handles tv and radio.
A division or separate entity that handles concessions.
A division or separate entity that handles merchandise.

Tech in Sports Flashcards | StudBud