PRINCIPLES OF PUBLIC RELATIONS - MKT310

A stakeholder is... (choose the most correct answer)

Which one is not an example of Fund raising Program

What is an example of Public Relations?

An item of news prepared for and distributed to the media is a ....

Which is not TRUE about key concepts of the public relation?

The skills required by PR practitioners are production skills, writing and editing skills, and communication skills

Which of the following are not TRUE about external stakeholders?

To be responsive to social issues such as environmental protection and consumerism

It refers to exposure in any public media of individuals, organizations, services or products.

The purpose of PR is to change people's perceptions towards the business and create a positive image of the business

Umbrella of Public Relation Activities consists of

For public relations to be successful it should be: Which one is not TRUE?

It is important that communication with stakeholders provides the correct communication.

It refers to producing advertisements for commercial products or services to generate sales.

True or false? Both Public Relations and Marketing deal with the business' internal and external relationships.

Which one is a type of public relations?

What of the following would not be a goal of public relations?

In relation to public relations, CSR means

Public relations is a strategic communication process that builds good relationships btw organisations and the public.

Which action does not reflect the SOCIAL RESPONSIBILITY