What is the purpose of the repetition technique?

A product’s name repeated to make consumers remember it.

Which is most likely not a reason teens may be persuaded by a product with a celebrity on it?

Because they think it might make them a celebrity

What is the main purpose of the bright colors on the packaging?

To grab the consumers' attention from off the shelf

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Persuasive techniques

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This quiz will help you practice your understanding of the techniques companies use to sway and persuade their consumers.

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Questions 10

Answers

1
In this ad, what technique is Campbell using to corse people into buying their products?
Name Calling
Branding
Transference
Loaded words
2
What is the purpose of the repetition technique?
To make the audience associate the product with positivity
A product’s name repeated to make consumers remember it.
The advertiser appeals to people’s fears and joys
Letting consumers infer that "cool" people buy the product
3
Which is most likely not a reason teens may be persuaded by a product with a celebrity on it?
Because the celebrity on the box may inspire them
Because they think it might make them cooler
If they can eat the product and look good then so can you
Because they think it might make them a celebrity
4
Look closely at the Trix advertisement, which persuasive technique does it not include?
Incentive
Glittering generality
Facts and Figures
Bandwagon
5
Which technique is general mills using the most for this product to persuade buyers?
Branding
Testimonial
Loaded words
Glittering generality
6
What is the main purpose of the bright colors on the packaging?
To grab the consumers' attention from off the shelf
To stope certain people from buying the product
To compete with other products' packaging
To make the packaging looking appeling
7
On this diet coke advertisement other than testimonial, what is another technique that is used?
special offers
celebrity endorsement
Flattery
Bandwagon
8
How do we know this advertisement is claim?
The company was the ones that said it
Because it is true
Because it is false
There isn't a definition for "the perfect combination"
9
We associate this logo with healthy, when a product uses this, what technique are they using?
Bandwagon
Testimonial
Branding
Promotions
10
Which of these is not a special design feature?
images
editing
logos
colors

Persuasive techniques Flashcards | StudBud