stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
SEO and Google Adwords Flashcards | StudBud
Explore
/
SEO and Google Adwords
SEO and Google Adwords
13 terms
·
StudBud Administration
·
65 plays
#Using Social Media in Business # Unit 3 BTEC ICT
Flashcards
13 cards
F
Practice quiz
P
Host live
L
Questions
13
Answers
1
What other advice would you give business about improving the traffic to their site?
Use abbreviations in your keywords
use the name of the business as a key word
Use relevant keywords in URLs and web page titles
Keep your keywords simple
2
How could Google Adwords improve the traffic to a business site?
More people view Google adwords
Helps a business to research search strings
Helps the business to find their target audience
Helps the business to better plan their social media
3
Where should a customer be directed to if they are interested in buying a product?
Telephone number
Another social media site
Business website
Email
4
What does Search Engine Optimisation do?
Don't get it - can you explain
Yes, I understand
5
What advice would you give a business to help them improve their search engine ranking?
Increase the amount of advertising
Use different fonts and colours
Add images and photographs
Make sure the content has no spelling or grammar errors
6
How could Google Adwords improve the traffic to a business site
Helps business plan their social media
Helps a business find their target audience
more prominence as adverts appear next to top search sites
more people view Google Adwords than any other advert
7
How could keywords help a business improve it's search engine rankings?
matches words in the content to customer searches
keywords don't improve rankings
helps to limit the content in a page
if keywords are in italics, the ranking is higher
8
How could Search Engine Optimisation help a business increase customers?
Helps the business to profile their audience better
Help the business to get noticed
Provide the customer more opportunities to search
Help to improve the ranking of a business website
9
How does pay-per-click work?
You only pay when the customer places an order
You only pay when a search is carried out
You only pay when a customer clicks on a keyword
You only pay when someone clicks on the advert
10
How useful have you found this Quiz session today?
Ok
Very useful
Not useful
Useful
11
What is the most important piece of advice you would give a business?
Limit the number of social media sites
Don't use Google Adwords as they are expensive
Employ someone to manage your social media
Make sure your website and social media is kept up-to-date
12
How does Google Adwords work?
Could you explain this please?
Yes, I understand
13
What would you advise a business NOT to do?
Ignore negative comments from the customer
Regularly review your social media plan
