SEM Chapter 1 Review

Question 1

__________indicate the number of viewers the programming attracts.

Accepted Answer

Ratings

Question 2

__is any direct and personal communication with customers to assess and satisfy their needs.

Accepted Answer

Personal Selling

Question 3

Selecting a good city to host the Super Bowl is an example of ________ of entertainment.

Accepted Answer

distribution

Question 4

Reality television is less expensive to produce than traditional programming.

Accepted Answer

True

Question 5

__ is the number of times per ad, game, or show that a product is associated with an athlete.

Accepted Answer

Gross Impression

Question 6

What is not one of the elements of the marketing mix?

Accepted Answer

Professional Selling

Question 7

The amount of money individuals have avail to spend after paying for thenecessities of life is

Accepted Answer

Discretionary Income

Question 8

The__________ is what a business offers customers to satisfy needs.

Accepted Answer

Product

Question 9

Analyzing markets that a company wants to serve is which function of marketing?

Accepted Answer

Market Planning

Question 10

__________ involves the locations and methods used to make products available to customers.

Accepted Answer

Distribution

Question 11

Consumer demand has little to no impact on prices assigned to SEM events and goods.

Accepted Answer

False

Question 12

_is the blending of the four marketing elements of product, distribution, price, and promotion.

Accepted Answer

Marketing Mix

Question 13

Marketing is the creation and maintenance of

Accepted Answer

Satisfying exchange relationships

Question 14

All of the following are forms of promotion except

Accepted Answer

government regulations

Question 15

The success of entertainment events depends on promotion to prospective customers

Accepted Answer

True

Question 16

Direct and personal communication with customers to assess their needs is considered

Accepted Answer

Selling

Question 17

What is the primary focus of marketing?

Accepted Answer

Customer Needs

Question 18

Fisher Price tests new toy ideas with children and parents. This is an example of

Accepted Answer

product management

Question 19

To satisfy customer needs, you must do all of the following except

Accepted Answer

charge prices tomaximize company profits

Question 20

Pricing involves the process of establishing and communicating the ___ or cost of a product.

Accepted Answer

Value

Question 21

Product/service management involves __________ products.

Accepted Answer

all of the above

Question 22

____ include the age range, marital status, gender, and income level of individuals in a group.

Accepted Answer

Demographics

Question 23

​Discretionary income is the amount individuals earn before deductions are removed from thepay.

Accepted Answer

False

Question 24

Gathering and using information about customers to improve business decision making involves

Accepted Answer

Marketing information management

Question 25

The popularity of teams and sports figures is based upon

Accepted Answer

winning

Question 26

__________ is the means of making customers aware of products and encourages them to buy.

Accepted Answer

Promotion

SEM Chapter 1 Review

Questions 26

SEM Chapter 1 Review

Questions 26