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Principles of marketing Revision Flashcards | StudBud
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Principles of marketing Revision
Principles of marketing Revision
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Questions
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Answers
1
The most basic concept underlying marketing is that of:
human needs
human demands
human desires
human wants
2
a marketing strategy that involves creating a differentiated name and image
licensing
naming rights
appearance
branding
3
Does Marketing Play Major Part In Our Economy?
No.
Yes.
4
Nate at S&N Unicorn is thinking what tasks involved and who can do it for a marketing campaign?
Organizing
Controlling
Leading
Planning
5
Nate is the marketing and sales manager for S&N Unicorn. What level is Nate at?
Frontline managers
Middle manager
Top manager
6
Marketing occurs when people decide to satisfy their:
demands
wishes
needs and wants through exchange
needs and desires with family members
7
When designing
Customer Value-Driven Marketing Strategy
we have to identify:
our target market and list of services we will offer
our target market and cost of our strategy
our target market and our value proposition
none of above
8
Which of the following is
NOT
one of the “Five P’s of marketing strategy?
Promotion
Product
Percentage
Place
9
what is marketing mix?
growth market works
how to market
mixing the market
strategies used product, place, price, promotion
10
Advertising and PR are in charge of all the marketing of the hotel.
True
False
11
What is the difference between personal selling (PS) and relationship marketing (RM)
PS involves reward based programs unlike RM which involves advertising.
RM is the long-term relationship, PS is direct in attempt to make sale.
PS is the public selling Girl Scout cookie, RM is people selling to Karens
RM is relationship direct to customer, PS is aimed at creating relations
12
What Are The Four Segmentation's In Marketing?
Selling, Marketing, Pricing, Distribution
Demographic, Geographic, Behavioral, Psychographic
Money, Money, Money, Money
Price, Promotion, Place, Product
13
a plan to achieve the marketing objectives using a given level of resources
Marketing plan
Marketing target
Marketing Strategy
14
An example of mass marketing is _______.
A booth set up a festival.
A flyer in a few downtown shops.
Verbally telling people about your product.
A product advertisement shown on tv.
15
Social marketing creates
awareness of social issues
voluntary behaviour change
risky behaviour
induced and voluntary behaviour change
16
marketing industry which describes the value of having a brand namee
Brand Equity
testimonial
sponsorship
branding
17
Marketing is matching customers with products.
False
True
18
Which of these is NOT a feature of viral marketing?
targeted
spreads quickly
memorable content
cheap
19
what is marketing
a grocery store selling peanuts
process of satisfying a customers needs or wants
how you are able to see
answers 2 and 3
20
What is the number of marketing concepts?
1
4
3
5
21
Marketing is not just a selling process?
True
False
