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Sports Marketing Midterm Review Flashcards | StudBud
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Sports Marketing Midterm Review
Sports Marketing Midterm Review
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1
Which age cohort is feeling the brunt of the dissolving of sports due to COVID-19?
Gen X (41-56)
Gen Z (9-24)
Boomers II (57-66)
Millennials (25-40)
2
How do you determine a company’s profit?
Profit = Expenses - Revenue
Profit = Finances + Objectives
Profit = Revenue - Expenses
Profit = Sales - Advertising
3
In marketing a product, the first step in the process is to determine (MOST IMPORTANT):
Place
Celebrity endorser
Logo
Target market
4
This is one type of economics that focuses on the behavior of individual consumers and producers.
Macroeconomics
Economies of Scale
Gross Domestic Product (GDP)
Microeconomics
5
A
Sponsorship
is:
The promotion of a company in association with a property
Advertising a person to enhance his/her image
When only a team and company make a promotion deal
Paying a lot of money to have a company run marketing campaign
6
This is one type of economics that focuses on the overall economy on a regional, national and international scale.
Economies of Scale
Macroeconomics
Gross Domestic Product (GDP)
Microeconomics
7
What is it called when your see a company name/logo over and over again?
None of these
Gross impressions
Impressions
Net impressions
8
Product sponsors have a financial impact due to local events.
True
False
9
Nike decides to create an advertising campaign that markets to people who have active lifestyles. This is an example of:
Pricing
Psychographics
Demographics
Geographics
10
The salutation within a business letter represents the:
Closing of the letter
Greeting (Dear Mr./Mrs.)
Inside address
Recipients address
11
The NFL decides where teams can be located. Which of the 4 P’s is the NFL addressing?
Product
Promotion
Place
Price
12
Which online site did we use for our fantasy football league?
Fox Sports
Yahoo
CBS
ESPN
13
When each service experience is unique (not mass produced)
Heterogeneous
Inseperability
Intangibility
Perishable
14
The first fantasy sport was?
Golf
Soccer
Football
Basketball
15
Which of the following describes what labor unions achieved?
Better working conditions
Better working hours
All of the above
Higher wages
16
Short, often memorable phrases used in advertising campaigns are known as:
Logos
Theme Songs
Sponsorships
Slogans
17
The process of collecting, recording, analyzing, and presenting data related to marketing goods & services
Market Research
Sports Marketing
Marketing
Secondary Research
18
_____ is an agreement giving a company the right to use another brand’s name, patent or other intellectual property.
License
Tagline
Trademark
Stoning
19
What format should a buiness letter be written in?
Full
Modified
Semi
Block
20
A way in which you end your business letter, such as, "sincerely", is know as the?
Complimentary Closing
Recipient Address
Inside Address
Return Address
21
When New York hosts the Super Bowl, which of the following will benefit from hosting the event?
All of the above
Local merchants
Product sponsors
Restaurants
22
Money that you receive WITHOUT any taxes/deductions being taken out is:
Gross Pay
None of these
Net Pay
Cash Pay
23
The total value of all goods and services made within a country during a specific time period is known as?
Gross Domestic Product (GDP)
Consumer Price Index
Capitalism
Supply and Demand
24
Fantasy sports that are conducted over short-term periods
Daily Fantasy Sports
Monthly Fantasy Sports
Fantasy Sports
None of these
25
This is when a company lowers their prices significantly to drive competition out and eventually raises their prices.
Price Gauging
Price Fixing
Price Inflation
Price Hacking
26
A group of consumers within a larger market who share one or more characteristics.
Consumers
Market Segment
Markets
Marketers
27
In order to be successful, what must a company do?
Keep making the same product
Make products that the company workers think will be successful
Meet the needs and wants of their target market
Sell every product at a discount to get customers in their store
28
Which of the following is not part of the marketing mix (4P’s)?
Price
Promotion
Product
Popularity
29
Age, income, marital status and educational level are all terms used to describe this form of market segmentation:
Pricing
Psychographics
Geographics
Demographics
30
A symbolic figure to bring a team luck
Mascot
Team Name
Slogan
Logo
31
Divides markets into physical locations.
Location
Geographic
Psychographic
Demographic
32
Where should the return address be located on an envelope?
Bottom Left Corner
In the middle of the envelope
Top Left Corner
Top Right Corner
33
Which of the following is NOT a main type of primary research?
Google
Observation
Survey
Experiment
34
How many lines should be skipped in order to fit your signature on the business letter?
2
3
4
1
35
Under Armour has several hundred ___________ gear, which protects their
invention
from being copied, sold, or imported.
Personal property rights
Trademarks
Patents
Copyrights
36
What is the first step in the market research process?
Conduct secondary research
Identify the problem
Design primary research
Reports data
37
What is the largest sporting event in the world?
FIFA World Cup
Super Bowl
Winter Olympics
Summer Olympics
38
The fantasy football market is made up of 60% male users.
True
False
39
Who was the “founder” of fantasy sports?
Tom Kane
Cliff Charpentier
Bill Veeck
Bill Winkenbach
40
In a snake draft, if a team had the last pick in the 1
st
round of the draft, it also had the:
1st pick in the 3rd round
1st pick in the 2nd round
None of the above
Last pick in the 2nd round
