Persuasive Techniques

Occurs when specific letters (alliteration/ assonance), words or phrases are used throughout the advertisement.

A word or phrase that is always associated with a product or service.

The ... comes first in an essay.

Occurs when advertisers use regular people who have used the product to speak about it.

Occurs when the advertisement is funny.

Statistics (percentages and numbers) and other information are used to prove the superiority of a product or service.

The purpose of an advertisement is to ...

Occurs when the advertisement appeals to people’s desire to be special or part of an elite group.

A question asked to prove a point without an answer is a ...

Skinny, small children wearing torn and dirty clothes appear in an ad where an organization is asking for donations.

A mechanic states that Power Master Batteries last the longest with his clients in an advertisement.

An essay doesn't need an introduction.

A persuasive essay has ... paragraphs.

When the reliability of the product is stated in an advertisement, it is ...

An actor called Vin Diesel appears in an advertisement for a new model of Lamborghini car.

The name of a shoe brand is said over and over throughout the advertisement.

Occurs when the advertisement taps into or captures emotions such as happiness, sadness, excitement or fear.

When someone who is an authority in a specific field is used to promote a product or service.

An introduction includes all the points that will be discussed in the essay.

When an advertisement appeals to the emotions it is...

A restaurant uses the words “Eat Fresh” under its name on all its containers, bags, napkins, and cups.

Occurs when the advertisement suggests that everyone is using the product or service.

In an Axe commercial every man is stated to be using Axe Deodorant Spray.

Occurs when the advertisement appeals to common sense or facts.

Persons who have used Collins Face Cream share their experiences using the product.

Occurs when a celebrity promotes the product or service.

Which of the following is a topic sentence?

Positive words and ideas are used to suggest that these positive qualities should be associated with the product.

When an ad appeals to the logic, .... Is used.

Every paragraph has a ...