CH 11 Marketing Flashcards

1

___are products purchased to satisfy personal or family needs.

2

Buying a tire because you got a flat....

3

A Bentley automobile....

4

The __ is the average number of different products within a product line:

5

What type of product would 2% milk be?

6

The number of product lines a company offers:

7

A VCR could be consider ___ in the product life cycle:

8

The ___ is the first to adopt a new product:

9

____ ___ are relatively inexpensive, purchased often & buyers exert little purchasing effort:

10

All are a "tangible" product except:

CH 11 Marketing