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Advertising on social media
Advertising on social media
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Answers
1
Twitter has around
192 million daily active users
192 million monthly active users
192 million weekly active users
192 million bi-monthly active users
2
As with many other platforms, Twitter targets people based on
how they are engaged over time and different topics
how much users favor the platformabove others
the political choices and type of family
the personal history of the user and how often they log in
3
This means users are
people from 15 to 25, and 26 to 35
people older than 56 years old
mainly, people younger than 15
mainly, people older than 56
4
Also, 41%of users on Twitter have an income of
$75,000+
$95,000+
$105,000+
$85,000+
5
Instagram, owned by Facebook, has around 500 million daily active users, of which
90% are women, and 10% are men
57% are women,and 43% are men
34% are women, and 66% are men
50% are women, and 50% are men
6
However, by 2020, people ranging beteen 12 and 34 years old
abandoned Instagram for good
prefer to use any other social media platform rather than Facebook
used Facebook the most out of all their social media platforms
divided their time between Facebook and Instagram
7
Out of the 33.1 million global users,this platform tends to be used
by younger generations
by millennials and older generations alike
only by millennials
by older generations
8
Out of all Instagram users, 63%
range between the ages of 18 and 34
are Millennials, between 35 and 40
prefer not to tell their age
are aged between 12 and 25
9
Also, as opposed to many other social networks,
102% of Twitter users have a college degree
42% of Twitter users have a college degree
82% of Twitter users have a college degree
12% of Twitter users have a college degree
10
Despite all this, Facebook has
73% users logging in daily,and 98% users logging in monthly
no problems recognizing it's very popular for 73% of its users
serious problems with almost 38% of the total of users
a fierce competitor in Instagram, whose users amount to 98%
11
Overall, these people use this app
62 minutes a day
32 minutes a day
22 minutes a day
52 minutes a day
12
Out of all these people
73% are women
73% are children
73% are teens or adults
73% are men
13
Advertising on socialmedia is
a great way to get to know new people.
a hyper-direct way to reach the audience you want.
just a waste of time, because nobody watches ads anymore
something you have to do if you want to keep your FB account.
14
Snapchat, as one of the "newest" platfoms,
is one of the favorite of advertisers
commands a set of very expensive ads
means we can have a self-serve advertising platform for
is unknown to most older generations
15
However, with so many platforms out there it can be
difficult to choose the right platform to start with
risky to show your brand to the public
very easy to engage customers to your brand
a problem to have the time to update them all yourself
16
PCs are the most popular way to access Facebook (or any other social media)
False
True
17
It's well known that TikTok appeals to even younger audiences, between
15 and 20
10 and 29
20 and 30
7 and 26
18
This means that those between 13-34, make up
the 75% of users
the 60%of users
the 90% of users
the 100%of users
19
With 2.8 billion active users, Facebook is a platform that
can find its niche among people ranging from 10-15 years old
is being used less and less every time, so, it's nor reliable
is mainly used by people who are considered millionaires
tends to be mostly used by older people, rather than young ones
20
Twitter has now approximately
83 million monetized daily active users
192 million monetized daily active users
200 million monetized daily active users
5 million monetized daily active users
21
As per 2020, YouTube had approximately
500 thousand daily users
98% of the world population as daily users
1 billion daily users
2.3 billion monthly users
22
People use YouTube for:
Language lessons (70%), tutorials (22%), ads (8%)
Entertainment (82%), news (23%), follow brands (18%)
Rick-rolling (44%), documentaries (25%), viral videos (31%)
Music (50%), cat videos (40%), movies (10%)
23
However, by fall 2020, 29% of US teens showed that
they like TikTok,but still prefer Snapchat
they prefer TikTok over Instagram
they have abandoned TikTok and returned to Facebook
they prefer Instagram over Tiktok
24
Socialmedia is a great way to get
completely free advertising, but not necessarily new customers
easily distracted, which is a major drawback for your brand
anything you want for your brand, even if it is useless
in front of a new audience and introduce them to your brand
25
The amount of people who go to Pinterest for inspiration is
85%
75%
25%
15%
26
People who go on Twitter tend to spend around
3.5 minutes per session
7.5 minutes per session
2.5 minutes per session
5.5 minutes per session
27
The platform's main users are
women, with 88% of users
men, with 88% of users
women, with 77% of users
men, with 77% of users
28
However, people will follow a business and engage with a page only if it
uploads anything, no matter if it's not uploaded regularly
provides value and fits into the Instagram environment
promises free merchandise
is an outstanding brand, not a local or small company
29
Throughout the day, ____% of people go back to Facebook, whereas ____% go back to Snapchat.
51/46
50/50
80/20
63/37
30
Opposite to Pinterest, in regards to users on Twitter
86% are men, 14% are women
55% are men, 45% are women
70% are men, 30% are women
66% are men, 34% are women
31
Being the second largest search engine, it's almost natural that
70% of watch time is from mobile devices
50% of watch time is from PC
50% of watch time is from PC
30% of watch time is from mobile devices
32
And, out of this users
60% are women, and 40% are men
75% are women, and 25% are men
80% are women, and 20% are men
95% are women, and 5% are men
33
That's why this is a great way to get to users who
haven´t selected the outlet with which they make decisions
are looking for new, innovative products
want to find solutions
want to make some crafts, only
34
This makes Facebook visited by billions of users an average of
90 minutes a month
55 minutes per day
38 minutes a week
38 minutes per day
35
This means, people go to YouTube to
waste their time, as they have nothing better to do
be entertained at a very high rate
be entertained at a very cheap cost
have some background noise while they're at work
36
However, because of other platform options, people will likely
spend more than 93minutes on Facebook to catch up with the time
open new Facebook accounts
decrease their connection time to 37 minutes
remain faithful to Facebook and close their other accounts
37
All the major social networks offer advertising options...
and it is obligatory to use all of them.
but that doesn’t mean you should use all of them.
but not all of them must be used. However, all must be explained.
but Instagram is the best option.
38
Throughout time this has changed. But now, out of these users,
59% are women, and 41% are men
50% are women, and 50% are men
70% are women, and 30% are men
64% are women, and 36% are men
39
The good news for advertisers is that 9 in 10 users
are only attracted by the images, not explanations or hashtags
are consummated spendthrifts and they will buy anything
follow a business and are willing to engage with a page
follow a business only if they can get things for free
40
This means that the daily usage of this platform amounts to
20.3 minutes a week
92.8 minutes a week
41.9 minutes a day
90 minutes a day
41
In the US alone, the GenZ users make up the
75% of total users
70% of total users
55% of total users
60% of total users
42
This means that when you put your creative together for Snapchat, it's better
that the beginning of your add is going to be really impactful
that access to the platform occurs more than twice a day
to aim to a younger generation as they remember ads better
to make sure you have a good hook
43
Younger audiences, as opposed to older ones, tend to have
better retention of the contents of the ads
better reactions to older generation ads
better ad recall in a short amount of time
better usage time of the platform
44
63% of these users are
50-55 years old
40-60 years old
35-65 years old
25-75 years old
45
Being the second most accessed social network, people spend an average of
20 minutes a day on it
50 minutes a day on it
45 minutes a day on it
26 minutes a day on it
46
This means that, the best social networks to start to cement your brand are
Instagram, Facebook, and Snapchat
Facebook, LinkedIn and YouTube
TikTok, Facebook and YouTube
Instagram, TikTok, and Snapchat
47
However, the searches that DON'T include brand associated with the search are
78%
58%
98%
68%
48
It is expected that Instagram user-time increases, but as by 2019, people said
that is not likely to happen, as Instagram will lose value
they used the platform a total average of 29 hours a month
they were using the platform an average of 29 minutes a day
there would be better social media platforms than Instagram
49
Back in 2018, 58% of Facebook users between 12-34
abandoned Facebook for good
found that Instagram was very similar to Facebook
used the platform intermitently
spent most of their time on Facebook
50
Pinterest has around
40 billion monthly active users
40 thousand daily users
4 million weekly users
400 million monthly active users
