Final Exam Sample Questions

Post purchase behavior is the customer's assessment to which the product/service meets expectations.

Components of a brand include:

Buying products that align with personal values is known as:

There are five persuasive techniques in advertising: emotional, loaded language, symbolism, source, and ?

Reasons for customer dissatisfaction are poor customer service, unequal pricing/value, shipping/delivery issues, and ?

The Psychology of Halloween had three key points including emotional appeal, group influence and the ? principle.

The three main concepts of self are actual, ideal, and social.

This characteristic uses the threat of negative consequences if attitudes/behaviors are not altered.

Maslow's Hierarchy of Needs is theory of human motivation with levels of needs that must be met for survival/happiness.

An example of a type of emotional appeal is the Starbucks seasonal drink (like pumpkin spice latte)

One target market segment that includes where a customer might live is called what?

SWOT stands for Strengths, Weakness, Opportunities, and ?

Name or design that differentiates its products from competitors:

What type of appeal in advertisements arouses feelings of warmth and triggers physiological reactions?

There are four levels of Maslow's Hierarchy of Needs:

Delivery service is not included in post purchase behavior.

A group of people within a target market who share one or more common characteristics is called:

In 2023, Americans spent 11.7 billion on Halloween.

Low involvement results in a central route to attitude change.

How do seasonal items' limited availability contribute to their popularity?

Food, water, shelter, healthcare are at this level of needs according to Maslow:

A person's pattern of living and includes their interests and opinions is referred to as their ?

What ad type directly compares features/benefits of two or more brands?

The three industries that exploit Halloween for greater profits include entertainment, food/beverage, and what?

What is at the top (point) of Maslow's Hierarchy of Needs?

An individual's perception of themselves is called what?

Guerilla marketing includes flash mobs

Demographics includes age, gender, religion.