AQA 3.3 Marketing

Question 1

Which of the following is a shopping good?

Accepted Answer

Clothes

Question 2

Which of the following is NOT a Marketing Objective?

Accepted Answer

Cost

Question 3

How will an increase in real income affect luxury products?

Accepted Answer

There would be an increase in demand

Question 4

Marketing mix = combination of marketing choices used by a customer to influence businesses when buying products”

Accepted Answer

False

Question 5

True or false, nature is a factor to distribution?

Accepted Answer

True

Question 6

What is not one of the 7 P?

Accepted Answer

Progress

Question 7

Which BCG Model category is this: a business unit that has low growth potential and a small market share?

Accepted Answer

Dog

Question 8

What would be more appropriate in terms of pricing their brand new product for a company such as Apple?

Accepted Answer

Price skimming, Premium pricing

Question 9

Which is not an influence on deciding distribution methods?

Accepted Answer

price of product

Question 10

What does the overall marketing mix create?

Accepted Answer

A unique selling point for a product

Question 11

What is used to show the level of sales of a product over time?

Accepted Answer

A product life cycle

Question 12

What is more likely to be a result of a business having a strong brand?

Accepted Answer

A strong brand helps ensure loyal customers.

Question 13

Qualitative data collects....?

Accepted Answer

Feelings and opinions

Question 14

What are the three extra p's called?

Accepted Answer

People,Processes,Physical evidence

Question 15

True or false a product portfolio, is the combination of products a business sells?

Accepted Answer

True

Question 16

What is an example of niche marketing?

Accepted Answer

Products designed for specific people

Question 17

Which of the following is a consumer product?

Accepted Answer

Milk

Question 18

What are the 7ps of the marketing mix?

Accepted Answer

Product, Place, Price, Promotion, Physical Evidence, People, and Processes.

Question 19

Penetration pricing is a pricing strategy where companies start with a high price and gradually decrease the price.

Accepted Answer

False

Question 20

What does b2b stand for?

Accepted Answer

Business to business

Question 21

Where are question marks on the boston matrix?

Accepted Answer

high growth rate, low market share

Question 22

Which one is a method of promotion?

Accepted Answer

Sales promotion

Question 23

What is the most important element of the marketing mix?

Accepted Answer

No single element is the most important

Question 24

What does E stand for in e commerce?

Accepted Answer

Electronic

Question 25

What are the 7 P’s of Marketing?

Accepted Answer

Product, Place, Price, Promotion, People, Process, Physical environment

Question 26

When is a business most likely to change the marketing mix of a product?

Accepted Answer

When consumer needs change

Question 27

What is the most important element of the marketing mix?

Accepted Answer

No single element is the most important

Question 28

True or false, market infrastructure affects distribution?

Accepted Answer

False

AQA 3.3 Marketing

Questions 28

AQA 3.3 Marketing

Questions 28