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3.01, 3.02, & 3.03 Entrepreneurship Study Guide Flashcards | StudBud

Explore/3.01, 3.02, & 3.03 Entrepreneurship Study Guide

Which of the following should be included in marketing plan's executive summary?

Which of the following items might be included in a marketing plan's appendix?

3.01, 3.02, & 3.03 Entrepreneurship Study Guide

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Answers

1
Which of the following items might be included in a marketing plan's appendix?
a list of marketing objectives
the organizations mission statemen
a SWOT analysis chart
a product photograph
2
Which of the following should be included in marketing plan's executive summary?
the organizations mission statement
the names and numbers of marketing team members
a SWOT analysis chart
a description of the target market
3
Which of the following is often included in a marketing plan's situation analysis?
a list of the proposed strategies and programs
a SWOT analysis chart
a list of the company's marketing objectives
performance standards for implementing the plan
4
Bath & Body Works decided to offer different types of soaps in various prices is an example of
direct marketing
geographic segmentation
industrial marketing
market segmentation
5
Marketing strategies are designed and implemented for the overall purpose of
increasing business profits immediately
improving management techniques
changing the image of the business
achieving planned goals
6
Which of the following is an important benefit of marketing plans?
they ensure a yearly profit
they develop exciting products
they can help obtain funding
they help recruit quality employees
7
Before producing and selling a product, which of the following should marketers do first.
determine the products price
identify the market for the product
select a channel of distribution
set up a promotional plan