stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Introduction to Marketing Flashcards | StudBud
Explore
/
Introduction to Marketing
Introduction to Marketing
8 terms
·
StudBud Administration
·
61 plays
Imported from external platform
Flashcards
8 cards
F
Practice quiz
P
Host live
L
Questions
8
Answers
1
Define Marketing.
Includes market research, advertising, Public Relations,& Sales Promotion.
All the above
promoting and selling products or servicing
process of communicating a company's values to customers
2
What type of marketing research provides in depth customer data via guided interviews?
Web analytics
Surveys
Focus groups
3
Marketing and advertising are the same thing.
False
True
4
Marketing approaches include ads, emails, text messages, product packaging, PR, merchandising and Social media.
False
True
5
If you increase your amount of customers, you are guaranteed to grow your business.
False
True
6
What are the 4Ps of marketing?
Product, Place, Person and Price
Product, Point, Place and Promotion
Product, Place, Promotion and Price
Product, position, price and place
7
What type of marketing research gather information about consumers, specifically demographic and quantitative data?
Surveys
Web analytics
Focus groups
8
When creating a message, what is the first question we as marketers ask?
Who is the target audience?
How simple should the message be?
How much money will we make?
