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What else about this MM assessment? Flashcards | StudBud
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What else about this MM assessment?
What else about this MM assessment?
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Flashcards
20 cards
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Practice quiz
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Questions
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Answers
1
What is the catch phrase of Pump?
Take off with Pump
Pump it up
Pump Pump
Fist Pump it
2
Which product extension strategy has Coke Cola used recently?
family sized bottles
new celebrity
coloured collectable cans
sponsorship of schools
3
Which word best describes skimming?
get the price right
get the profits
get the brand loyalty
get the market
4
How many credits is this assessment worth?
4
none
2
3
5
Describe Kathmandu sunglasses.
protective eye wear from the sun
expensive sunglasses
black glasses that you wear when you squint
sunglasses
6
What is the function of Pump?
give a snack
cheap az drink
hydrate consumers
sports persons drink
7
What could be the USP of Pump water?
brand loyalty
affordable
spring water
cool name
8
What pricing strategy uses mass production?
skimming
economy
premium
saturation
9
Which stage in the PLC would a product that needs lots of consumer awareness?
maturity
decline
intro
growth
10
What is the MAIN purpose of the Marketing Mix assessment?
use the MM
find ways to promote a product
find link the evidence to the target market
find interesting facts
11
Which one is not part of the MM?
price
place
production
promotion
12
What colour suits the fresh clean products?
white
beige
green
blue
13
Which type of promotion would a business with a product in maturity use?
Newspaper Advert
TV adverts
sponsor an event
mail drops
14
What does MM stand for?
Market Mix
Mixed Markets
the lollies M&M's
Marketing Mix
15
Which one is NOT an indicator of a target market?
street
gender
age
income
16
How much are the two Business Studies workbooks?
$30
$40
$35
$45
17
Which stage in the PLC would need product extension strategies?
death
intro
growth
maturity
18
Which word best describes saturation or penetration pricing?
a cheap product
a product priced for high income earners
products filled with water
a produce priced for most
19
Which TV programme is New Zealand Phil Keegan in?
X Factor
Survivor
Shortland Street
Amazing Race
20
Choose the best description of a consumer who buys Pump water.
elderly men
high income
health conscious
tourists
