Component 3 Promotion and Finance for Enterprise

Question 1

Which of these financial documents is sent to the buyer asking them to pay?

Accepted Answer

Invoice

Question 2

What is the name for items that an enterprise owns?

Accepted Answer

Assets

Question 3

Which of these are not true?

Accepted Answer

Digital advertising are spaces in newspapers and magazines.

Question 4

Statements of financial position are produced on the last day of the financial year, showing

Accepted Answer

All of the above

Question 5

Which is an example of 'Geographic segmentation'

Accepted Answer

Where you live.

Question 6

The most traditional type of payment, but problems such theft and mistakes are more common with

Accepted Answer

Cash

Question 7

Anything you buy for yourself (e.g. food, clothes, etc.) is a transaction taking place in a...

Accepted Answer

Business to consumer (B2C) market

Question 8

What are running costs?

Accepted Answer

Day-to-day costs incurred in the running of a business.

Question 9

B2B (business to business)

Accepted Answer

a market where one company sells products to another company

Question 10

Profitability refers to an enterprise's ability to turn revenue into profit, this is know as

Accepted Answer

Profit margin

Question 11

Grouping customers by their social class, lifestyles & personalty characteristics is called...

Accepted Answer

Psychographic segmentation

Question 12

Which of these financial documents is returned to the seller as a proof of delivery?

Accepted Answer

Goods received note

Question 13

What is revenue?

Accepted Answer

Income an enterprise receives through various activities

Question 14

Liquid assets are

Accepted Answer

assets that can be used in the short term to pay for things.

Question 15

Direct mail, Mail order catalogues, Telemarketing and Digital mail are all examples of what?

Accepted Answer

Direct marketing

Question 16

Which financial statement shows how well an enterprise is doing and being managed?

Accepted Answer

Statement of comprehensive income.

Question 17

How do you calculate the Liquid capital (acid test) ratio?

Accepted Answer

(Current assets - Inventories) / Current liabilities

Question 18

How do you calculate the Gross profit margin (%)?

Accepted Answer

(Gross profit / Sales revenue) x 100

Question 19

Cash is the money an enterprise actually has and includes money in a till, money in the bank.

Accepted Answer

True

Question 20

How do you work out Total Costs?

Accepted Answer

Fixed costs + Variable costs

Question 21

Which of these describes what a liability is?

Accepted Answer

Something an enterprise owes - including all the money.

Question 22

Payments methods whose transactions take place online are called

Accepted Answer

e-commerce

Question 23

A statement of comprehensive income tells you how a business has performed, it shows

Accepted Answer

All of the above.

Question 24

The aim of promotion is to communicate features & benefits of an enterprise & products offered.

Accepted Answer

True

Question 25

The main aim of promotion is to?

Accepted Answer

Build positive associations with the enterprise.

Question 26

Face to face, Telephone, Email and Video or web conferencing are all examples of what?

Accepted Answer

Methods of personal selling

Question 27

What is a Fixed asset?

Accepted Answer

Does not change in short term.

Question 28

The type of product you are promoting will influences your choice of advertising method.

Accepted Answer

True

Question 29

How do you work out Net Profit?

Accepted Answer

Gross profit - Expenditure

Question 30

The process of analysing a market and identifying the different segments is know as....

Accepted Answer

Market segmentation

Component 3 Promotion and Finance for Enterprise

Questions 30

Component 3 Promotion and Finance for Enterprise

Questions 30