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#quiz #business_english #terms
Flashcards
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Questions
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1
When people market an idea or product telling others about it by e-mail or in the internet?
virial marketing
buzz marketing
virus marketing
viral marketing
2
Period of time from development, purchase by customers and until the product leaves the market?
product launch
product life cycle
product life costs
product promotion
3
Activity of gathering information about consumers' needs and preferences...?
market mix
market research
consumer behaviour
marketing campaign
4
Research or study of a product on patients in real conditions ...?
hospital investigation
practical requirements
clinical survey
clinical trials
5
How much a company thinks it will sell in a period of time ...?
sales forecasts
sales goals
sales targets
sales figures
6
Numbers showing how much a company has sold for a period is called...?
sales forecasts
sales figures
sales promotion
sales advantages
7
Situation of a company or brand against its competitors in terms of its sales on the market...?
market place
market leader
market research
market position
8
What do these 4 Ps create?
promotion campaign
marketing management
marketing mix
adverticement
9
An amount of money available for a product promotion during a period of time is called...?
advertising budget
advertising campaign
advertising prices
promotion campaign
10
A government body that controls the production and safety of a product is called...?
government authority
regulatory authority
regulating device
regulating authority
11
A group of customers (the picture) who have similar buying needs, habits, age, social group...?
target market
market segment
market share
market customers
12
Things people buy for their own use are called...?
consumer products
capital goods
consumption
consumer goods
13
Money that is available to spend after paying for essentials like taxes, food and housing?
disposable money
disposable diapers
disposable income
pre-tax income
14
Introduction of a new product to the market is called ...?
product lunch
product range
product launch
product start
15
Where, in what way and how people buy things is called...?
consumer strategy
consumer behaviour
consumer profile
consumer loyalty
16
How much a company wants to sell in a period of time is...?
sales forecasts
sales targets
sales figures
sales goals
17
A description of a typical client or a group of clients (demographics and psychographics)...?
consumer behaviour
consumer profile
consumer traits
consumer character
18
Set of products made by a company is called...?
product variety
product assortment
product range
product diversification
19
A business which advises companies on promotion and makes ads is called... ?
advertising agency
promotion campaign
advertising campaign
advising agency
20
The percentage of sales a company has in the market is called...?
market structure
market segment
market percentage
market share