COM300 Exam3 Review Fall 2024

The condition that exists when viewers’ real-life environment is like the world of TV is called __________________

Editors and other arbiters of culture who determine what will appear in the mass media are known as gatekeepers.

The difference in the percentage giving the “television answer” within comparable groups of light and heavy TV viewers.

The ______________ hypothesis predicted a cause and effect relationship between media content and voter perceptions.

Issues the public experiences first-hand (high gas prices) are considered _____________ issues.

George Gerbner regarded ______________________ as the dominant force in shaping modern society.

The study of different personal and social environments created by the use of different communication technologies is:

Which of the following is a major finding of cultivation analysis?

Mr. Rogers scrutinized every word used on his show because he didn't want to confuse his audience. This is an example of

What was the city Billy Joel laments over in Miami, 2017?

By the time the average television viewer graduates high school, they have witnessed nearly 5,000 violent deaths.

When people make judgements about the world around them, relying on the smallest bits of information

Which of the following is one of the reasons people identified as to why they use the media?

Today, December 3, is National...

A red light is an example of this kind of sign, which bears no resemblance to the objects to which it refers

George Mead claimed that culture gets into individuals through ______________________________.

The final exam date and time for this class is

A book, newspaper, radio, television, telephone, film, website or e-mail is labeled by the text as

Cultivation Theory directly acknowledges that the media compete for our attention and time.

This is the generic term for all human-invented technology that extends the range, speed or channels of communication.

A classification scheme that attempts to sort a large number of specific instances into more manageable categories

When heavy TV viewers from disparate groups develop a common outlook through constant exposure to the same images it is

The press may not be always be successful in telling people what to think, but it is often successful in telling them:

According to Semiotics, myth makes what is cultural seem

This theory claims that people deliberately use media for particular purposes.

Which of the following has been identified as a group that sets the agenda for the agenda setters?

The yellow ribbons from a 1972 song that then came to symbolize support for US armed forces in 1991 are an example of:

One of the core concepts of __________________ is that media messages don’t affect everyone in the same way.

June 2024 marked the 45th anniversary of this film, which told audiences "In space, no one can hear you scream."

That the media highlight or make certain attributes of a media object salient, or dominant in a story, is known as

Cynthia Arivo, who plays Elphaba in 2024's Wicked, has not won which major award?

An actor who plays a lawyer in a television show starts receiving mail from fans asking for legal advice. This is:

On TV dramas, the elderly, children, and minorities are harmed at a much higher rate than other groups.