A firm is set to launch a new high energy sports drink. Which method of promotion would it use?

sports magazines with a national coverage

Which of the following is an advantage of television advertising?

It can be aimed at audiences at different times of the day.

One of the aims of marketing communication is to:

inform consumers about the product

Marketing communication of a product can include all of the following except:

redesigning a product to make it look more modern

One of the advantages of sales promotion is that it:

encourages consumers to buy the product more often

One major argument against all forms of promotion is that:

they raise firms’ costs and this could raise prices

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Chapter 9: Marketing

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A quiz to help IGCSE Enterprise students with the marketing communication concepts

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Questions 10

Answers

1
A firm is set to launch a new high energy sports drink. Which method of promotion would it use?
sports magazines with a national coverage
national television advertising during the Olympic Games
a local radio station
national newspapers
2
Which of the following is an advantage of television advertising?
All members of the target audience will see the adverts
It is cheaper than most other forms of advertising.
It can be aimed at audiences at different times of the day.
It can be used to give the consumer product information.
3
Before deciding on the most appropriate marketing media, it is important to:
introduce an extension strategy for the product
establish the target audience for the product
redesign the product
change the price of the product
4
One of the aims of marketing communication is to:
update the product
to lower the costs of producing the product
lower the price of the product
inform consumers about the product
5
Marketing communication of a product can include all of the following except:
advertising a new product
personal selling by using sales representatives
offering money-off vouchers to encourage increased sales
redesigning a product to make it look more modern
6
Which of the following is an example of sales promotion?
billboards and posters
special offers and free gifts
advertising a new product on television
using specialist magazines to advertise the product
7
One of the advantages of sales promotion is that it:
does not cost the firm anything, unlike advertising.
encourages consumers to buy the product more often
informs the public of a new product
allows the firm to lower the price
8
One major argument against all forms of promotion is that:
they raise firms’ costs and this could raise prices
they are always very expensive
some people might not see the promotions
they are unfair as children will nag parents to buy products
9
If a firm wanted to advertise the technical details of its products, it would use:
billboards and posters
a business newspaper
cinema adverts
radio
10
If a toy retailer wants to inform potential consumers of its large product range. It would use:
national newspapers
evening radio programmes
children’s television
billboards and posters

Chapter 9: Marketing Flashcards | StudBud