Social Media in Marketing

Question 1

2. Which of the following is not part of the OEP model?

Accepted Answer

Programmatic Media

Question 2

6. Which content format is most effective at the awareness stage of the funnel?

Accepted Answer

Behind-the-scenes Instagram Reels

Question 3

1. What is the primary role of social media in modern marketing?

Accepted Answer

Creating interactive relationships with audiences

Question 4

18. Which of the following is a monetization method for creators?

Accepted Answer

Brand sponsorships

Question 5

10. Which platform is also functioning as a visual search engine?

Accepted Answer

TikTok

Question 6

4. Which platform is most aligned with short-form, viral video content?

Accepted Answer

TikTok

Question 7

15. Which tool is commonly used to track social media analytics?

Accepted Answer

Meta Business Suite

Question 8

17. What’s one future trend in social media (2025–2030)?

Accepted Answer

More AI-generated content and virtual influencers

Question 9

19. What’s the advantage of combining paid + organic social?

Accepted Answer

It improves reach and credibility

Question 10

12. Instagram’s algorithm favors content that...

Accepted Answer

Gets saved, shared, or commented on

Question 11

11. Which is NOT a typical KPI for social media?

Accepted Answer

Time spent on website

Question 12

3. LinkedIn is best classified as a:

Accepted Answer

Professional networking platform

Question 13

9. What’s the key difference between paid and organic social media?

Accepted Answer

Paid content is promoted with ad budget

Question 14

20. How is AI used in social media marketing?

Accepted Answer

To predict trending topics and automate content

Question 15

14. What is a disadvantage of organic-only strategy?

Accepted Answer

Limited reach without boosting

Question 16

8. What metric best reflects content engagement?

Accepted Answer

Likes, comments, shares

Question 17

7. What’s a typical conversion goal in a social media campaign?

Accepted Answer

Website purchase

Question 18

16. What defines TikTok’s algorithm vs. Instagram’s?

Accepted Answer

TikTok focuses more on user-generated trends

Question 19

13. What is a social commerce feature?

Accepted Answer

In-app checkout on Instagram

Question 20

5. What does "earned media" refer to?

Accepted Answer

Unpaid mentions, shares, and user content

Questions 20