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Review: Advertising Strategies & Core Concepts Flashcards | StudBud
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Review: Advertising Strategies & Core Concepts
Review: Advertising Strategies & Core Concepts
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Review for Media Studies 120
Flashcards
10 cards
F
Practice quiz
P
Host live
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Questions
10
Answers
1
Avant Garde, Snob Appeal, and Glittering Generalities fall under which theme?
Celebrity
Heart Strings
Amazing Products
Ideal People
2
Patriotism and Plain Folks fall under which theme?
Ideal People
Heart Strings
Celebrity
Amazing Prodcuts
3
Using a celebrity to endorse a topic is an example of...
Ideal People
Testimonial
Selective Editing
Bandwagon
4
Weasel Words and Life-Like Settings fall under which theme?
Heart Strings
Knowledge & Science
Ideal People
Amazing Products
5
The image below uses which technique?
Glittering Generalities
Transfer
Snob Appeal
Wit & Humour
6
Suggesting that a product is a practical good for ordinary people is...
Plain Folks
Patriotism
Amazing Products
Ideal People
7
_______ suggests that buying this product will show that you love your country.
Local Ads
Canadianism
Patriotism
Plain Folks
8
A type of ad that uses statistic to sell a product falls under the _______ category.
Facts & Figures
Simple Solutions
Testimonial
Card Stacking
9
"Card Stacking" and "Facts and Figures" are categories of which theme?
Amazing Products
Knowledge & Science
Celebrity
Ideal People
10
Ads that focus on only the good aspects of a product, ignoring the bad.
Selective Editing
Facts & Figures
Bandwagon
Card Stacking
