Rhetorical Appeals

"Cigarette smoke contains over 4,800 chemicals, 68 of which are known to cause cancer."

Appeals to emotions & feelings

Which rhetorical appeal is used in the ad below?

“Doctors all over the world recommend this type of treatment.”

Celebrity appeal, expert opinion, credibility

If we don't move soon, we're all going to die! Can't you see how dangerous it would be to stay?!

Facts, statistics, evidence, reasoning

Statistics are showing that reading for 20 minutes a day has increased retention and vocabulary skills by 56%.

“Our expertise in roofing contracting is shown by our 100 years in the business and our staff of qualified technicians.

What type of appeal is used in this ad? (This is David Harbour, star of Netflix's Stanger Things.)