stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Digital Marketing Quiz - Week 7 Flashcards | StudBud
Explore
/
Digital Marketing Quiz - Week 7
Digital Marketing Quiz - Week 7
7 terms
·
StudBud Administration
·
55 plays
a quiz to test your knowledge of #digitalmarketing
Flashcards
7 cards
F
Practice quiz
P
Host live
L
Questions
7
Answers
1
What tool can be used to measure social influence?
Webscore
Hoot
Market Index
Klout
2
SoLoMo stands for...
Social, Local, Mobile
so loco modernisation
Society, Localisation, Mobile
Solo, Location, Mobility
3
The M in the MINDSET of a digitally integrated organisation stands for ___________ .
Measurable
Maintenance
Miracle
Marketing
4
What are the 6 Ps of the new marketing normal?
Product, Price, Place, Promotion, Patrolling, Packaging
Product, Price, Place, Promotion, Peer network, Performance
Product, Price, Place, Promotion, Participation, Principles
Product, Price, Place, Promotion, Persuasion, Pitch
5
_________ is the integration of digital technology into all areas of a business.
Digital transformation
Digital evolution
Digital divide
Digital disruption
6
A level of social media engagement where users can create content for your brand.
Crediting
Co-creation
Curation
Contribution
7
__________ is a level of social media engagement where the user acts as a brand ambassador.
Attribution
Contact
Advocacy
Attention
