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Sports Marketing Midterm Review Flashcards | StudBud
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Sports Marketing Midterm Review
Sports Marketing Midterm Review
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Questions
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Answers
1
What is the largest sporting event in the world?
Super Bowl
FIFA World Cup
Summer Olympics
Winter Olympics
2
The salutation within a business letter represents the:
Recipients address
Inside address
Greeting (Dear Mr./Mrs.)
Closing of the letter
3
When each service experience is unique (not mass produced)
Perishable
Intangibility
Inseperability
Heterogeneous
4
Product sponsors have a financial impact due to local events.
True
False
5
Where should the return address be located on an envelope?
Bottom Left Corner
Top Right Corner
Top Left Corner
In the middle of the envelope
6
In marketing a product, the first step in the process is to determine (MOST IMPORTANT):
Place
Celebrity endorser
Target market
Logo
7
The total value of all goods and services made within a country during a specific time period is known as?
Consumer Price Index
Capitalism
Supply and Demand
Gross Domestic Product (GDP)
8
The process of collecting, recording, analyzing, and presenting data related to marketing goods & services
Secondary Research
Marketing
Sports Marketing
Market Research
9
The NFL decides where teams can be located. Which of the 4 P’s is the NFL addressing?
Promotion
Place
Product
Price
10
Fantasy sports that are conducted over short-term periods
Monthly Fantasy Sports
Daily Fantasy Sports
Fantasy Sports
None of these
11
Who was the “founder” of fantasy sports?
Cliff Charpentier
Tom Kane
Bill Winkenbach
Bill Veeck
12
Which online site did we use for our fantasy football league?
Yahoo
CBS
Fox Sports
ESPN
13
The fantasy football market is made up of 60% male users.
False
True
14
Short, often memorable phrases used in advertising campaigns are known as:
Logos
Theme Songs
Slogans
Sponsorships
15
A group of consumers within a larger market who share one or more characteristics.
Market Segment
Consumers
Marketers
Markets
16
Which of the following is not part of the marketing mix (4P’s)?
Product
Promotion
Popularity
Price
17
In a snake draft, if a team had the last pick in the 1
st
round of the draft, it also had the:
1st pick in the 2nd round
Last pick in the 2nd round
None of the above
1st pick in the 3rd round
18
A
Sponsorship
is:
Advertising a person to enhance his/her image
The promotion of a company in association with a property
Paying a lot of money to have a company run marketing campaign
When only a team and company make a promotion deal
19
Which age cohort is feeling the brunt of the dissolving of sports due to COVID-19?
Millennials (25-40)
Gen Z (9-24)
Boomers II (57-66)
Gen X (41-56)
20
Age, income, marital status and educational level are all terms used to describe this form of market segmentation:
Psychographics
Pricing
Geographics
Demographics
21
How do you determine a company’s profit?
Profit = Sales - Advertising
Profit = Revenue - Expenses
Profit = Finances + Objectives
Profit = Expenses - Revenue
22
This is one type of economics that focuses on the overall economy on a regional, national and international scale.
Economies of Scale
Macroeconomics
Gross Domestic Product (GDP)
Microeconomics
23
This is one type of economics that focuses on the behavior of individual consumers and producers.
Microeconomics
Gross Domestic Product (GDP)
Economies of Scale
Macroeconomics
24
Nike decides to create an advertising campaign that markets to people who have active lifestyles. This is an example of:
Pricing
Geographics
Demographics
Psychographics
25
Divides markets into physical locations.
Location
Demographic
Geographic
Psychographic
26
A way in which you end your business letter, such as, "sincerely", is know as the?
Return Address
Complimentary Closing
Recipient Address
Inside Address
27
Which of the following is NOT a main type of primary research?
Experiment
Observation
Google
Survey
28
Money that you receive WITHOUT any taxes/deductions being taken out is:
Cash Pay
None of these
Gross Pay
Net Pay
29
What is it called when your see a company name/logo over and over again?
None of these
Net impressions
Gross impressions
Impressions
30
_____ is an agreement giving a company the right to use another brand’s name, patent or other intellectual property.
Tagline
License
Stoning
Trademark
31
How many lines should be skipped in order to fit your signature on the business letter?
1
2
4
3
32
When New York hosts the Super Bowl, which of the following will benefit from hosting the event?
Product sponsors
Restaurants
All of the above
Local merchants
33
What is the first step in the market research process?
Identify the problem
Conduct secondary research
Design primary research
Reports data
34
In order to be successful, what must a company do?
Keep making the same product
Make products that the company workers think will be successful
Meet the needs and wants of their target market
Sell every product at a discount to get customers in their store
35
A symbolic figure to bring a team luck
Mascot
Logo
Slogan
Team Name
36
The first fantasy sport was?
Football
Soccer
Golf
Basketball
37
Which of the following describes what labor unions achieved?
Higher wages
Better working conditions
Better working hours
All of the above
38
What format should a buiness letter be written in?
Full
Semi
Modified
Block
39
Under Armour has several hundred ___________ gear, which protects their
invention
from being copied, sold, or imported.
Patents
Trademarks
Copyrights
Personal property rights
40
This is when a company lowers their prices significantly to drive competition out and eventually raises their prices.
Price Fixing
Price Gauging
Price Inflation
Price Hacking
