Marketing Intro Vocab

Individuals who purchase products and services to satisfy needs?

The action or process of supplying goods to stores and other businesses that sell to consumers?

The action or process of keeping financial accounts?

Rules or principles of behavior that should guide members of a profession or organization and make them deal honestly?

The business function that creates or obtains product services for sale?

Anything offered to a market by the business to satisfy customer needs including physical products, services, and ideas?

The management of large amounts of money, especially by governments or large companies?

The activity or profession of producing advertisements for commercial products or services?

The ongoing activities designed to support the primary function of a business and keep it operating efficiently?

The process of dealing with or controlling things or people?

The action or business of promoting and selling products or services, including market research and advertising?

Using the needs of customers as the primary focus during the planning, production, pricing, distribution, and promotion?

The combination of marketing actions often referred to as product, price, place, and promotion?

The methods used and information communicated to encourage customers to purchase and to increase their satisfaction?

The amount a customer pays and the methods of increasing the value of the products to the customers?

A unique group of prospective customers a business wants to serve and their locations?