Which of the following is a good characteristic of a good questionnaire?

has questions laid out in a logical sequence

Which of the following is NOT a form of engagement?

Number of times an ad is displayed

What is an IP address?

a number used to identify a consumer's personal computer.

How many options should all rating scales have?

The number is contingent on the situation.

Which of the following is prohibited in marketing information management?

selling a customer's contact information to telemarketers

The question is on the picture attached

Use the sales records to determine the mean

What do Likert scales measure?

Respondents' level of agreement or disagreement

What is a marketing research brief?

statement that details the objectives of a research project

Which best describes the affect technology has on marketing information management?

provides better and safer ways to store information

Which of the following best describes the type of information found in a marketing database?

Detailed information about former, current & futur customers

What is marketing information?

recorded info that helps a business develop a marketing plan

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DECA ICDC 2018 M.I.M. II

30 termsStudBud Administration9 plays

Marketing Information Management

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Questions 30

Answers

1
The question is on the attached picture
Lifetime Value Analysis
Trawling
Location-Data Tracking
Clustering
2
What is known as the degree to which a sample might differ from the population?
margin of nonprobability
margin of probability
margin of difference
margin of error
3
Which of the following is a good characteristic of a good questionnaire?
has as many questions as possible on one sheet of paper
requires people to completely write out their answers
leads people to give certain answers
has questions laid out in a logical sequence
4
The question is on the picture attached
Buzz
Shortages
Samples
Advertising
5
The question is on the picture attached
Semantic Differential Scale
Behavior Intention Scale
Descriptive Statistics Scale
Likert Scale
6
Which of the following is NOT a form of engagement?
Average click-through rate of an email
Number of times an ad is displayed
Number of ad clicks
Number of times a blog post is shared
7
The question is on the attached picture
Executives
Data
Media
Messages
8
What is an IP address?
a number used to identify a consumer's personal computer.
information on how long a person visited a site.
there is no such thing as an IP address
text file that is placed on a consumer's hard drive
9
How many options should all rating scales have?
4
10
2
The number is contingent on the situation.
10
Which of the following is prohibited in marketing information management?
using a customer's opinions to tailor a marketing strategy
selling a customer's contact information to telemarketers
asking a customer to elaborate on a survey they took
calling a customer to offer them a special deal
11
The question is on the picture attached
Use the sales records to determine the mean
Conduct a survey for all customers within the past 6 months
Use the sales records to determine the range
Ask a server to determine the average
12
The question is on the picture attached
Digitetics
Chemist
Data Science
Data Ripping
13
What do Likert scales measure?
Respondents' level of agreement or disagreement
The possibilities of performing a certain action
There is no such thing as a Likert Scale
The connotative meeting of concepts
14
Which of the following is the mode within this set of data? 5 6 5 4 2 9 10 5 2
2
5.33
5
2-10
15
What are the functions of rating scales?
to merely determine feelings, perceptions, and interests
to obtain complex data and rank it
to measure and rank responses
to present data from secondary research
16
_ is used to process marketing data in order to create personalized marketing communications
Operational Data
Hashing
Data coding
Data Mining
17
What is a marketing research brief?
a document written in the middle of a research project
statement that details the objectives of a research project
summary of a research project including methods & outcomes
presentation given at the end of a research project to recap
18
The question is on the picture attached
A focus group
Six Thinking Hats
A discussion group
A product development group
19
Which best describes the affect technology has on marketing information management?
supplies a sure-fire way to increase profits
decreases the amount of information that can be stored
has had little impact on marketing information management
provides better and safer ways to store information
20
Which of the following best describes the type of information found in a marketing database?
Details about how much inventory is in warehouse
Detailed information about former, current & futur customers
Data about an individual's transactions with the firm
Employee information such as wages, year-to-date income etc
21
A _ is a tiny text file that is placed on a consumers hard drive when they first visit a site
Trojan
Brief
Cookie
Diary
22
What are the two types of sampling methods?
primary and secondary
probability and nonprobability
systematic and random
logical and illogical
23
The question is on the picture attached
It depends
Unethical
Ethical
Partially ethical
24
The question is on the picture attached
Data Mining
Patterning
Data Hashing
Databasing
25
What should be the main reason for doing multiple trials for a survey?
to look thorough
to earn more money
to have more data
to eliminate errors
26
What is marketing information?
information about a business's competitors
marketing that works to educate the target audience
recorded info that helps a business develop a marketing plan
marketing that works to convince an audience to buy
27
The question is on the picture attached
Specification Error
Sampling Error
Frame Error
Nonresponse Error
28
________ errors arise during the data-collection process.
Nonsampling
Processing
Sampling
Selection
29
Firms often design __ _____ systems to help track progress and to gather and store information.
decision making
marketing information
real time
personal information
30
__________ Networks create profiles of web surfers by tracking their online behavior.
Product
Money
Advertising
Selling

DECA ICDC 2018 M.I.M. II Flashcards | StudBud