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SEM I 4.01 review Flashcards | StudBud
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SEM I 4.01 review
SEM I 4.01 review
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Questions
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Answers
1
The Panthers were in the Super Bowl. The next season they finished last in the conference. This is an example of
intangibility
inconsistency
tangibility
perishability
2
Michael Jackson's "Thriller" was released in
December 1983
September 1983
October 1983
July 1983
3
The programs, hot dogs, drinks and souvenirs are all:
market
product
promotion
strategy
4
The Savannah Bananas are known for their crazy promotions and fan contests. The reputation is known as
brand loyalty
brand awareness
brand exclusion
brand image
5
This is:
Greasy
Grimey
Grossman
Gritty
6
You know Chick Fil A is a restaurant, but not much else. At least you have
brand awareness
brand equity
brand loyalty
brand image
7
This song was a huge hit from the soundtrack of which movie?
Top Gun
Field of Dreams
The Goonies
Back to the Future
8
Which statement is true?
U.S. pro sports do not appeal to those in foreign markets.
Selling licensed clothing is a way to build brand awareness.
Companies sponsor teams to decrease brand awareness.
Sports marketing must involve radio/TV.
9
DaBaby's concert is in a week. Only 100 tickets have sold. Ticket costs suddenly drop to half-price. This strategy is:
skimming
smoothing
scaling
saving
10
Playing a sport is their job. They get paid for it.
college scouts
little league coaches
Youth volunteers
professional athletes
11
The sound & lights were bad at the T Swift's concert. You tell people, "She's awful live". This is the concept of
separability
consistency
perishability
tangibility
12
The only one of the following that's classified as a vergetable, not a fruit.
carrots
green beans
peas
cucumbers
13
A game is unpredictable. Many fans attending one are motivated by this service provided by the competition.
Physical
Fiancial
Economic
Entertainment
14
A Duke sweatshirt and a Philadelphia Phillies coffee mug are examples of
sponsors
loss leaders
licensed merchandise
smoothing
15
The team name, logo, and mascots are important elements of a team trying to increase its
brand equity
brand awareness
brand image
brand loyalty
16
The ultimate purpose of branding in sport and event marketing is to
encourage sales
identify the retailer
decrease brand awareness
obtain a sponsor
17
That fact that so many people didn't know that last question means:
you have psychographic differences
you have no brand awareness.
the show has no feature- benefit.
the major TV networks have changed.
18
You pay to use skis for the day at Cataloochee. You are using:
an owned-good service
a rented-goods service
wholesale merchandise
licensed merchandise
19
The title of this 1983 hit song by The Weather Girls is segmenting the market:
demographically
behaviorally
psychographically
regionally
20
When the Panthers came to Charlotte, much revenue was renovated from food, drink, and hotel tax. The team had a positive
fiscal impact
indirect impact
total impact
tangible impact
21
All of the following except one were real TV shows in the 1960's.
The Ugliest Girl In Town
Sgt. Klip Klop, Police Horse
The Flying Nun
My Mother, The Car
22
You manage the gift shop at McCormick Field OR you work with companies wanting to print shirts & hats with the team logo
you work in public relations
you work in merchandising
you work in promotions
you work in sponsorship management
23
A new business - that you've never heard of - buys an ad on the ACRHS scoreboard. The business wants to
guarantee higher sales
decrease profits
offer sport services
increase brand awareness
24
Most sport/event products are classified as
a combination of goods and services
pure goods
pure services
a combo of rented- and owned-goods services
25
An Example of Brand Loyalty is
Fighting People over why Apple is better than Samsung.
Frequently shopping at Target
Only buying Nike Shoes
Liking Nike, but buying something cheaper
26
Bank of America Stadium, Harrah's Cherokee Asheville, Truist Park are all venues that have sold their
food licenses
naming rights
promotional trade
parking passes
27
Promoting and selling an intangible product that is immediately consumed & cannot be resold
direct
target
event
mass
28
Tow Mater is based on a 1957
Edsel
Chevy
Dodge
Ford
29
Which of the following usually is a characteristic of the sport/event industry:
Employs only those people who have athletic ability
Manages a worldwide media network
Communicates with a limited audience
Provides products that are different for each consumer
30
A characteristic of an event is that it is produced and consumed
at the same time.
in unemotional ways
during planned intervals.
by the same group of people.
31
The overall impression customers get from a product/team's unique name, design or symbol.
brand
quality
reliability
performance
32
One characteristic of event marketing involves promoting and selling a(n)
Physical Appeal
Unique Experience
Tangible Product
Choose Me if you want to lose
33
When the game ends, it's over and cannot be recreated. Live sport/event products are:
refundable
perishable
technical
tangible
34
Marketers cannot control how well a team is playing. However, if the team hits a losing streak, marketers might:
lower ticket prices
end group discounts
change venues
raise ticket prices
35
The programs, hot dogs, drinks and souvenirs are all:
product
strategy
promotion
market
36
My40's broadcast of the ACR football game is an example of
sports media
a non-sport event
a sporting good
a tangible product
37
NCAA, PGA, and NBA are examples of what
none
sanctioning bodies
pro leagues
million dollar organizations