The best content a brand can provide on Twitter is:

interesting, fun, and valuable.

Why are social networks so useful for businesses that sell to consumers?

They are a great way to find and reach potential customers.

Authenticity can be described as:

telling the truth in a personable and genuine manner.

What is a social network site?

An online service where members can establish relationships

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Social Media Marketing 9 Weeks Rvw 2022

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Questions 15

Answers

1
With a global audience, which of the following should be avoided in your content?
Folksy, Friendly Sayings
Expressions
Helpful Proverbs
All of these should be avoided
2
Which of Walmart's social media strategies was considered successful?
The Eleven Moms blog
The Walmarting Across America blog
its Facebook page
The Hub
3
If your product is visual, the best social media platform would likely be:
Instagram
Facebook
Orkut
Twitter
4
Which of the following is not part of an active engagement strategy?
Starting conversations with others.
Broadcasting messages
Connecting with key influencers
Creating social media profiles.
5
The best content a brand can provide on Twitter is:
interesting, fun, and valuable.
that which includes photos or links to external content.
appealing to the identified personas.
varied and covers multiple topics and themes.
6
Microblogs have become a source of:
fake accounts
special offers.
spam
news and citizen journalism.
7
Why are social networks so useful for businesses that sell to consumers?
Companies can easily see what the competition is doing on social networks.
It costs much less than traditional advertising
They are a great way to find and reach potential customers.
It is a useful medium for broadcasting messages to a large audience.
8
The passive engagement strategy focuses on:
creating content
engaging with your audience.
listening
collecting and sharing content
9
When marketing on Twitter, brands should:
avoid offering special deals.
focus on relationships
ignore feedback and comments from other Twitter users.
ensure that they provide plenty of product announcements and promotions.
10
The only platform that is inclined toward African-Americans and Hispanics is:
Twitter
Facebook
Instagram
Pinterest
11
Authenticity can be described as:
always sounding enthusiastic
the tone a brand or company has when using social media
telling the truth in a personable and genuine manner.
a way for a brand to lose credibility.
12
When considering what social media platform to use, the marketer should consider whether:
all of these are correct.
the consumers like to collaborate
the target audience are consumers or professionals
the product is visual.
13
What is a social network site?
A photo or video sharing site.
A business-to-consumer digital platform
An online service where members can establish relationships
A website where users can share thoughts and information
14
According to the text, which is not recommended in optimizing a profile for LinkedIn?
Post a head shot
Join up to 50 groups and participate
Complete a profile with as much detail as possible
Include your job title
15
What type of tweet category is described as "Look at What I've Been Doing"?
Entertainment tweets
Picture Tweets
Classic tweets
Question Tweets

Social Media Marketing 9 Weeks Rvw 2022 Flashcards | StudBud