the idea that buying more things is better for individuals and the economy

What is the benefit of targeted ads?

you will see ads you are more likely interested in

What advertisment techniques are used here?

bargain & celebrity endorsement

What ad techniques are being used here?

facts & figures and one product is better than the other

Why do companies perform market research?

they can learn whether or not their product would actually sell

What is greenwashing?

companies making false claims that they are eco-friendly

The business of promoting or selling goods and services

How could consumerism positively impact someone's life?

certain products make your life easier

How can government impact consumerism? Choose the BEST answer

create laws, incentives through taxes/subsidies, fund research

The art and science of convincing consumers to buy goods

How has consumerism changed overtime?

After industrialization, people have more $ and consumerism increased

“Seeing celebrities with luxury items can motivate fans to pursue their own goals!”

this comment is pro-materialism

belief that buying things is the key to happiness

What advertising technique is being used here?

one product is better than the other

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Consumerism Review!

25 termsStudBud Administration100 plays

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Questions 25

Answers

1
What is consumerism?
the idea that buying more things is better for individuals and the economy
The process of gathering information about consumer needs and interests
A measure of personal and collective well-being
The art and science of convincing consumers to buy goods
2
Primary research is when someone studies another person's research to make decisions.
False
True
3
What is the benefit of targeted ads?
you will see ads you are more likely interested in
you can make money from selling your data to companies
you will feel comfort in knowing your every move is being watched online
you will be happy that companies are being so thoughtful
4
Which consumer 'craze' did we study in class?
Stonely
Fidget Spinners
Crocs
Prime
5
Which of the following is NOT a "renewable resource"?
wind turbines
solar power
hydro electric dam
natural gas
6
What advertisment techniques are used here?
bargain & celebrity endorsement
celebrity endorsement & facts/figures
everyday people & celebrity endorsement
7
What ad techniques are being used here?
environment & identity
facts & figures and one product is better than the other
everyday people & facts/figures
one product is better & everyday people
8
Why might individuals have different views on consumerism?
all of the above
level of income
environmental beliefs
religion or ethics
9
GHG stands for
greenhouse gases
NOx & SOx
garden greenhouse
methane
10
Why do companies perform market research?
they can learn whether or not their product would actually sell
market research makes people trust companies more
11
What is greenwashing?
when governments claim to be eco-friendly but fail in practice
companies moving from fossil fuels to renewable energy
companies making false claims that they are eco-friendly
when governments make unrealistic environmental targets
12
What is advertising?
The art and science of convincing consumers to buy goods
The process of gathering information about consumer needs and interests
the idea that buying more things is better for individuals and the economy
The business of promoting or selling goods and services
13
What consumer factor is this ad appealing to? (NOT ad technique)
health & safety
celebrity endorsement
identity
environment
14
How could consumerism positively impact someone's life?
buying products is proven to improve one's health
certain products make your life easier
inexpensive manufacturing often takes advantage of workers
mass manufacturing requires a lot of energy from fossil fuels
15
Which class example is considered a "modern monopoly"?
Stanley
phone plans in Canada
lululemon
Chartier
16
How can government impact consumerism? Choose the BEST answer
make incentives through taxes/subsidies, sign international agreements
create laws, incentives through taxes/subsidies, fund research
sign international agreements
create laws, arrest their political opponents
17
What is marketing?
The process of gathering information about consumer needs and interests
the idea that buying more things is better for individuals and the economy
The business of promoting or selling goods and services
The art and science of convincing consumers to buy goods
18
This is an example of a:
boycott
cash mob
marketing
19
How has consumerism changed overtime?
people have always wanted to buy as much as possible
Over time people have become less interested in buying goods
After industrialization, people have more $ and consumerism increased
Over time consumerism has decreased
20
“Seeing celebrities with luxury items can motivate fans to pursue their own goals!”
this comment is pro-materialism
this comment is anti-materialism
21
What is materialism?
belief that 'the most important things in life aren't things'
belief that the power of one's mind is unstoppable
belief that buying things is the key to happiness
22
How are they appealing to consumers? (print reads "engineered for a lower impact on the environment")
jobs
identity
health
environment
23
What is this advertisement appealing to?
environment
jobs
health & safety
identity
24
What is a positive aspect of consumerism, in terms of Quality of Life?
contributes to social status anxiety
leads to overspending
contributes to environmental degradation
helps generate economic growth
25
What advertising technique is being used here?
facts & figures
celebrity endorsement
one product is better than the other
bandwagon

Consumerism Review! Flashcards | StudBud