Basic Marketing Concepts Flashcards

1

Which is NOT a part of "product" decisions?

Product name
Product features
Price
Package design

2

If you buy a new watch for yourself, you are considered the:

Both the customer and consumer
Customer
Consumer
Marketing manager

3

"Lives in northeast" is an example of:

Geographics
None of the above
Demographics
Psychographics

4

Which is NOT a part of "promotion" decisions?

Instagram ads
Interaction with a salesperson
TV commercials
Package design

5

"Values convenience" is an example of:

Demographics
Psychographics
Geographics
None of the above

6

Which is an example of a service?

Sneakers
Water bottle
Oil change
Candy bar

7

"Ages 21+" is an example of:

Psychographics
None of the above
Demographics
Geographics

8

"Hispanic" is an example of:

Psychographics
Geographics
Demographics
None of the above

9

Demographics, Geographics, and Psychographics make up a:

None of the above
Marketing mix
Marketing strategy
Customer profile

10

A specific group of customers that have similar wants and needs is known as the:

Marketing mix
Marketing strategy
Target market
Customer profile

11

Which is an example of a good?

Oil change
Water bottle
Manicure
Facial

12

If you buy a birthday gift for a friend, you are considered the:

Marketing manager
Customer
Consumer
Both the customer and consumer

13

What is the first step of a marketing strategy?

Create a brand name
Develop a marketing mix
Determine the price of the product
Identify a target market

14

Which is NOT one of the 4 Ps of marketing?

Product
People
Promotion
Price

15

"Enjoys working out" is an example of:

Psychographics
Geographics
Demographics
None of the above

Basic Marketing Concepts

Questions 15

Basic Marketing Concepts

Questions 15