NOCTI Marketing Study Guide

Who are the people who move a product from the manufacturer to the final customer?

Open-ended questions are yes or no questions

_____ includes: age, location, gender, location, income level, etc.

When the interest-rate changes so does the amount that a customer buys

Integrated distribution means the manufacturer owns and runs their retail operation

Institutional advertising is used by non-profits

Sales forecasting is an attempt to estimate the ___ sales of an existing product.

Market research helps you find your:

Selective distribution has a limited number of outlets in a given area

Packaging helps with customer and product safety

Broadcasting media includes: radio and TV

Promotional advertising is:

Inferior goods are bought when the economy is ___

_____ occurs when the producer sells goods and services directly to a consumer

You should avoid bias in sampling

What is secondary data?

You should always stereotype your (potential) customer

The geographics of your target market talk about where your target market ___.

_____ is the single exposure to an ad message

During what part of the product lifecycle do you do the most promotion?

Internet banners are common forms of:

You should always keep your target market in mind

You should not consider your competition when pricing

_____ includes: personality, attitudes, values, hobbies, interests, etc.

Print Media includes: newspapers, magazines, direct mail, sign, and billboards

What is NOT a part of the product lifecycle?

A ____ buys in bulk and sells to retailers

Trade shows help companies reach a specific consumer

What is GDP?

Advertising includes all BUT:

SWOT stands for

Institutional advertising creates goodwill in a marketplace

Media planners consider all BUT:

___ is the blend of the four marketing elements: Product, Price, Place, Promotion

____ the action or business of promoting and selling products of services

Packaging helps with

Exclusive distribution involves distribution of a product in protected territories in an area

You should always keep the customer in mind

If a customer is angry you should:

Mass Advertising enables companies to reach a small number of people

The type of economy changes how products can be sold

Costs and expenses affect profits

Media rates vary based on: media type and location

One example of specialty media is a pen with a company logo on it

What is channel management?

How you market a product should change based on where it is sold

Stores can survive without an online presence

Companies try to lose their market share

Intensive distribution means they sell in a very limited number of stores

Nonverbal communication is as important as verbal communication

Price discrimination is legal

You never need to worry about Antitrust Laws

Agents own the product they are selling