Study Guide: Ethos, Pathos, and Logos Part 1

Question 1

expert doctor, celebrity

Accepted Answer

ethos

Question 2

character and credibility

Accepted Answer

ethos

Question 3

Choose the people who put family first: Deaconess Family Clinic.

Accepted Answer

pathos

Question 4

"Buy now and join the 90% of customers who see improvements in the first three weeks!" Is also

Accepted Answer

bandwagon

Question 5

expert-informed opinions

Accepted Answer

logos

Question 6

facts, statistics

Accepted Answer

logos

Question 7

emotion

Accepted Answer

pathos

Question 8

This is Taylor Swift for new Avon Skin Cream! Buy now and be as beautiful as me!

Accepted Answer

ethos

Question 9

logic

Accepted Answer

logos

Question 10

personal experience

Accepted Answer

ethos

Question 11

vivid language and images

Accepted Answer

pathos

Question 12

As a plumber, I recommend that you clean your pipes twice a year using PipePrimer Gel.

Accepted Answer

ethos

Question 13

Buy now and join the 90% of customers who see improvements in the first three weeks!

Accepted Answer

logos

Question 14

emotional reactions and stories

Accepted Answer

pathos

Questions 14