Media in Advertising

Question 1

Most new movies will also have promo websites. Why would a customer want to visit that website?

Accepted Answer

all of these are reasons to visit the website

Question 2

This advertising media tends to have very good print quality but less mass appeal:

Accepted Answer

magazines

Question 3

This outdoor advertising tends to be targeted at tourists and travelers

Accepted Answer

billboards

Question 4

Advertising strategy occurs when a product is integrated into the plot of a television program.

Accepted Answer

product placement

Question 5

This advertising media generally has poor print quality and a short life span:

Accepted Answer

newspapers

Question 6

Restaurants such as ESPN Zone and NBA City primarily attract customers because of their use of:

Accepted Answer

atmospherics and visual merchandising

Question 7

Which of the following is a FALSE statement about television advertising?

Accepted Answer

It has the lowest total costs of any advertising media

Question 8

This advertising media contains an alphabetical listing of households and businesses

Accepted Answer

directories

Question 9

A local furniture store promoting a special sale lasting only one week would use which media?

Accepted Answer

newspapers

Question 10

Who founded Facebook?

Accepted Answer

Mark Zuckerberg

Question 11

Which of the following is a FALSE statement about mascots?

Accepted Answer

The mascot will never do anything to embarrass the team

Question 12

Which restaurant would be the best example of using atmospherics & visual merchandising?

Accepted Answer

Rain Forest Cafe'

Question 13

Which of the following is a FALSE statement about billboards?

Accepted Answer

long viewing time

Question 14

Southwest Airlines painted an entire airplane to resemble Shamu the killer whale, an example of

Accepted Answer

transit advertising

Question 15

Which statement is true about radio advertising?

Accepted Answer

Estimated that radio reaches 95% of people ages 12 and over

Question 16

An advertising strategy in which low-cost unconventional methods are used for promotions

Accepted Answer

guerrilla marketing

Question 17

Advertising media that has a targeted audience, a longer life span, a high pass along rate.

Accepted Answer

Magazines

Question 18

This refers to the specific programming or publication in which the advertising will appear

Accepted Answer

the vehicle

Question 19

This advertising media encourages readers to share the promotional message with others

Accepted Answer

social media

Question 20

Elements of the shopping experience that appeal & attract customers & encourage them to buy

Accepted Answer

atmospherics

Question 21

Directory advertising would be most effective for which of the following businesses:

Accepted Answer

lawyers and attorneys

Question 22

The effective use of Guerilla marketing relies on the use of ____ rather than a big budget.

Accepted Answer

all are correct

Question 23

Refers to the format of the ad & the methods used to convey the message to the public.

Accepted Answer

media type

Question 24

Advertising media with its combo of sound, action, and color is the ultimate goal for many

Accepted Answer

television

Question 25

This advertising tool uses a costumed character and can help build goodwill with fans

Accepted Answer

mascots

Question 26

Who was the founder of Twitter?

Accepted Answer

Jack Dorsey

Question 27

Which of the following is a TRUE statement concerning direct mail advertising?

Accepted Answer

It can prevent competitors from seeing the ad message

Question 28

This media has a concentrated and local geographic circulation.

Accepted Answer

newspapers

Question 29

New baseball stadiums are being built using a nostalgic approach to visual merchandising:

Accepted Answer

retro-classic fields

Question 30

The coordination of all the elements in a business that are used to project the right image

Accepted Answer

visual merchandising

Question 31

If a business created a product for the wake boarding community, which media is best?

Accepted Answer

magazines

Question 32

This is a detailed listing of where and when ads will run.

Accepted Answer

media plan

Question 33

Useful and inexpensive items with the business's name printed such as bottle openers &calendars

Accepted Answer

Specialty Media

Question 34

This media includes printed posters inside commuter trains, taxis, buses, subways, and airports

Accepted Answer

transit

Question 35

Advertising media consisting of any marketing message sent to a target market through the USPS.

Accepted Answer

Direct Mail

Question 36

Why has The Times Picayune in New Orleans reduced publication from 7days to only 3days a week?

Accepted Answer

All of the above are reasons

Question 37

The Coca Cola Company uses American Idol for its television commercials. American Idol is the:

Accepted Answer

the program

Question 38

Which of the following is NOT an example of print advertising media?

Accepted Answer

television

Media in Advertising

Questions 38

Media in Advertising

Questions 38