BMI 3C1 Chapter 3 Review

The positive feeling a customer gets when the product purchased meets or exceeds his or her expectations is known as

One of the main ways that a business learns what customers want is through _____

Determining and targeting market strategies to selected audiences is part of the _____ function.

When a business focuses on profits, the business is said to be following the marketing concept.

Market planning activities include identifying the target market and segmenting the market

Developing new products, improving old products, and determining which products to carry in a store are part of _____.

This approach to business says the way to make a profit is to focus on customer satisfaction.

The activities that marketers perform to carry out marketing mix decisions and add utility to products are known as the

The marketing concept says that all four functions of business should work together to satisfy customer needs and wants.

A business should always do what the customer wants.

Adding more utility to products may help satisfy customers

Two ways of organizing the activities of marketing are the Four Ps and the seven functions of marketing.

The marketing function that consists of personal communications with customers is _____.

The marketing function that handles the activities that gets products from producers to consumers is _____.

The ability of a product to satisfy human wants and needs is called _____.

Nonpersonal communication with customers about a company and its products is _____.

The activities involved in setting prices for products is _____

Conducting a SWOT analysis is an important form of analysis for which function of marketing?

The marketing concept also says that businesses should satisfy customers even if that means losing money

The selling function consists of nonpersonal communication.

Determining and targeting market strategies to selected audiences is part of the _____ function.

Strong communication between the _____ functions is critical to satisfying customers.

Marketing consists of seven activities