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Place Warm Up Flashcards | StudBud

Explore/Place Warm Up

Place Warm Up

10 terms·StudBud Administration·51 plays

Test your knowledge on marketing concepts and supply chain management

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Questions 10

Answers

1
What is 'Place' in marketing?
Packaging design
Product to end user
Promotion techniques
Pricing strategy
2
E-tailer sells...
Via catalogs
Exclusively online
In bulk
In stores
3
Functions of intermediaries include...
Negotiating, Producing, Retailing
Advertising, Warehousing, Financing
Selling, Shipping, Storing
Marketing, Logistics, Facilitating
4
Supply chain management role
Design packaging
Advertise products
Manage retail stores
Deliver products efficiently
5
Role of a wholesaler?
Produce goods
Buy and resell
Sell to consumers
Inspect quality
6
Channel conflict is...
Lack of options
Producers vs. intermediaries
Communication breakdown
Overproduction
7
Agent/broker channel feature
Facilitate transactions
Distribute to consumers
Manufacture products
Own the product
8
Define a supply chain
Making and delivering products
Store selling bulk
Transportation company
Series of ads
9
Bulk-breaking means...
Breaking into smaller units
Shipping large containers
Advertising in bulk
Storing in warehouses
10
Direct vs. indirect channels
For industrial goods
Use intermediaries
Faster channels
Producer to consumer