UNIT I Test SEM I

The ultimate purpose of branding in sport/event marketing is to

A celebrity who is paid to use a product and discuss it for a TV commercial is giving a(n)

Jacob is motivated to run in the Boston Marathon for personal growth, which resulted in a(n)

When designing an event program for a charity event, it is important to

A baseball game broadcast on the radio is an example of

What rule of thumb will help event/sport marketers develop a memorable logo?

Which of the following is an example of a licensed product:

The team name, mascot, and logo are important elements that a teams use to create & maintain

Sports marketers have an advantage over all other types of licensors internationally because

Information about sponsorship, marketing cost, and demographics are examples of information

Most sport/event products are classified as

You're in charge of advertising Lexus at a Detroit car show. What would be your responsibility

Team-related factors that affect brand equity include

Ryan very goal-oriented, focused and wants to win every game. He participates in sports because

A person who matches corporations with events that reach their target market has a career in

A characteristic of an event is that it is produced and consumed

a pro football expansion team is established in a community, the economic impact might result 

One of the main reasons that people want to attend Professional Arena football games is the

The relationship between a sponsor and a sport entity is often described as a

Which of the following statements is true regarding sports marketing:

What might a sports organization offer a business to encourage a business to sponsor an event?

 Setting up a hospitality tent outside the Olympics arena without paying sponsorship fees is

Which is an example of a celebrity endorsing an event simply by being associated with it:

Season ticket holders live close the team's home field. What motivates the buyers decision?

If a NASCAR fan has their favorite driver's logo on their clothing, they are demonstrating

The programs, hot dogs, drinks, and souvenirs that fans buy during a game are part of the 

Which of the following is an example of marketing the sport event:

Athletes are often considered to be particularly effective promoting products related to their

A primary reason that many universities sell the naming rights for their football stadium is to

Which marketing activity involves responsibility for sport organization's licensing activities

Sales tax collected from a rock concert. This is an example of __________ impact.

What are royalties?

Because the outcome of a game is uncertain, many fans are motivated by the game's________value

What should be included in an event program if it is longer than four pages?

Professional sports teams benefit their surrounding community by

Wrigley Field has earned a rep as one the best places to watch a MLB game This is called brand

Which of the following usually is a characteristic of the sport/event industry:

One characteristic of event marketing involves promoting and selling a(n)

selling an intangible product that's consumed & not resold is a characteristic of __ marketing

What do pro sport teams do to promote new interest in a team that's losing support from fans

The National Collegiate Athletic Association & Professional Golfers Association are examples of

One of the main differences between pro & amateur athletes is that for pros, the game is often

Your team won last year, but lost this year. This is an example of  a(n)_ sport/event product.

celebrity appearing in an ad for a soft drink while wearing a certain brand of clothing is

When creating tickets organizations often embed special watermarks into the ticket design to

What should be included in an event program if it is longer than four pages?

Sarah takes an exercise class to hang with her friends. What motivates her to attend the class?

If Coke is the only soft-drink sponsor of your favorite team, Coke is considered a(n) _sponsor.

The core benefits to customers who purchase sport products include entertainment, health, and

A big reason that large businesses buy naming rights to a new sport/event facility is that it

Which of the following help create excitement & enthusiasm that make the games what they are:

Which marketing activities involves press releases & organizing news conferences for a sport

The basis for licensing process is

A unique characteristic of the sport industry is that it seeks to attract markets that