tema 3.2

Question 1

Business location doesnt need to cover: Country / region,City / town or Site within the city or town

Accepted Answer

False

Question 2

a NEGATIVE BUYER PERSONAS is an "Exclusionary” personas who represent the customers you don’t want.

Accepted Answer

True

Question 3

How to test that the location : by test, pop-up stores and search information

Accepted Answer

True

Question 4

proximity to the suppliers

Accepted Answer

Proximity to essential services and raw materials if its expensive and quic

Question 5

financial projections includes: income statement, balance sheet and cash flow, all called “pro forma”

Accepted Answer

True

Question 6

board of directors: elected by a company’s shareholders to oversee the management of the company with legal responsibi

Accepted Answer

True

Question 7

Pro forma Income Statement:

Accepted Answer

economic projection, margins (gross & operational and ratio analysis

Question 8

Operational Plan For a STARTUP:how and when the necessary facilities to start production will be acquired, space, equipm

Accepted Answer

True

Question 9

appendix

Accepted Answer

NOT mandatory, solid evidence to support claims makes business more credible., elevant material that does not easily fit into any of the sections

Question 10

Pro forma Balance Sheet:

Accepted Answer

assets, Liabilities, ratio

Question 11

Operational Plan

Accepted Answer

briefly presented in the Full Business Plan., a guideline for operational managers., how the business will be run & how the products will be produced., consider the geographic location of the business, facilities and equipment

Question 12

Economic indicators

Accepted Answer

fiscal policy and financial technological data may condition the selection

Question 13

Focus on:

Accepted Answer

relevant points and not on the details about the products, plain words instead of technical jargon., relevant facts that sustain your idea., how your solution solves the detected problem

Question 14

Design and development plan: development efforts when (new) products and services must be designed and produced.

Accepted Answer

True

Question 15

the 5 C´s: Capital-Capacity-Collateral-Character-Colections

Accepted Answer

True

Question 16

Marketing plan should have

Accepted Answer

company’s marketing strategy, positioning, how this plan will be supported by price, sales cycle and sales techniques, analyze price, promotion, distribution, and sales

Question 17

management team: qualification, title of the position, duties and responsibilities,organizational chart.

Accepted Answer

True

Question 18

Recommendable structure of the presentation

Accepted Answer

TITLE , problem-. solution-infromation

Question 19

RED Flags: Founders with none of their own money at risk, Poor evidences, big market sizes, Overly aggressive financials

Accepted Answer

True

Question 20

Sustainability and Impact

Accepted Answer

address the social, economic and environmental sustainability

Question 21

Factors that influence the choice of business location

Accepted Answer

Legal requirements + government support, customers’ proximity,financial advantages & Economic indicators, Economic indicators, weather conditions & good access roads, skilled labour force + wage rates & cellular coverage +digital connectivity

Question 22

Marketing plan, Advertising and promotion dont generate additional costs

Accepted Answer

False

Question 23

customers’ proximity

Accepted Answer

not only the current but also potential customer

Question 24

business location Design Considerations

Accepted Answer

size and adaptability of the venue, building interiors, compliance with the local laws regarding construction or use of materials, sound and lighting

Question 25

What does a typical business plan for a STARTUP include

Accepted Answer

Service & Product in process, Staff & Managemen team, Financial information & Cash available, Company brand & Potentialcustomers

Question 26

addition info:opportunity,target,competition,needed funds,application of these funds,financial projections, team,marketi

Accepted Answer

True

Question 27

killed labour force + wage rates:The goal is to have qualified workers at reasonable wages.

Accepted Answer

True

Question 28

Cash Flow statement: most consulted financial report,when the money is available to pay the debts

Accepted Answer

True

Question 29

Preference in readying a business plan than a short oral presentation with a graph presentation of a business idea

Accepted Answer

False

Question 30

NEGATIVE BUYER PERSONAS why?

Accepted Answer

too advanced for what you are selling, may be not interested, not have budget., too expensive as customers to acquire

Question 31

Design and development plan

Accepted Answer

which stage the product or service is: product conception, prototyping, money and time before the product or service is marketable

Question 32

financial projections

Accepted Answer

financial needs, sources and their application.

Question 33

It is important to find the CUSTOMERS who will buy the products and services produced by the company

Accepted Answer

True

Question 34

a buyer persona is a fictional, generalized representations of your ideal of your ideal customers

Accepted Answer

True

Question 35

Business location: one of the competitive advantages & the effects of this decision will be noted in long term.

Accepted Answer

True

Question 36

Marketing plan anwer to the question when, what a who

Accepted Answer

False

Question 37

Investment Proposal: explain the purpose and amount of financing, the plan of use of funds and the scheduled repayment.

Accepted Answer

True

Question 38

legal requirements + government support

Accepted Answer

Grants, loans or specific tax policies., Government assistance provides incentives to help with the costs of busines

Question 39

Helpful tips:

Accepted Answer

presentation should be smooth and well-rehearsed

tema 3.2

Questions 39

tema 3.2

Questions 39