Persuasion Review

This technique convinces audience that a product is good because it is owned or used by "ordinary people like you"

If a brand states that they are "all American" or "manufactured in the USA," which technique are they using?

“With THIS brand of luxury queso, EVERYONE will want to come to YOUR party. You'll be the best host ever!”

This technique tries to make you feel that EVERYONE has this product, and that if you dont, you are missing out.

What are the 3 components of persuasion?

The use of phrases or claims that sound great, but don’t mean much. Used to provoke a “feel good” emotional appeal.

When a brand shows a product working miraculously

If Apple states that their iPhone 37 is ahead of its time and has the latest technology, which technique are they using?

Which rhetorical appeal uses statistics, facts, and common sense to persuade an audience?

A catchy phrase or statement that a brand uses to sell a service or a product.

Geico's "15 minutes could save you 15% or more" is using which rhetorical appeal?

This technique makes a product seem exclusive, special, fancy, or better than the competitors.

This technique aims to make purchasers of a product feel like they'll be "on the cutting edge" or "one step ahead"

A catchy song used in ads

This technique involves the use of celebrity endorsements to persuade an audience.

A commercial showing basketball shoes that make an athlete jump 5x higher as soon as they put them on

A figure of speech that comes in the form of a question designed to make a point, not to seek an answer.

When words, phrases, or a brand’s name/logo are repeated throughout an ad

In Dr. Martin Luther King Jr.'s “I Have a Dream” speech, he restated the phrase “I have a dream” eight times.

This persuasive technique states that messages are more convincing or satisfying when presented in threes...

Persuasive technique that offers a free gift, discount, or sweepstakes to "sweeten the deal"

"Reduce, Reuse, Recycle" is an example of...

Which rhetorical appeal focuses on building trust with the target audience?

Which rhetorical appeal attempts to persuade an audience by getting them to feel an emotion?

When a brand wants you to associate good feelings created in an ad with the product they are selling, they are using...