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Propaganda Techniques Flashcards | StudBud
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Propaganda Techniques
Guilt by Association
Confusion
Propaganda Techniques
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1
Confusion
identify as one of the people, opponent is elitist
confusing argument but suggests that it makes total sense
what happens in class everyday
2
Guilt by Association
blaming people of belonging to a weird association
assuming someone is not wrong because of who they are
assuming someone is wrong because of who they are
3
Testimonial
Celebrity endorsement of a product, cause or candidate
Facts proven by science
Tries to convince people that everyone else is doing it
Statements by a witness
4
Bandwagon
when a celebrity supports a cause
transferring what you think or feel about one thing on to another thing
Tries to convince people that everyone else is doing it
5
Passing the blame/Scapegoat
using a goat to scape
a particular breed of goat that produces great yarn
blaming a problem on one group
encouraging their targets to fit in with the crowd
6
Glittering Generalities
when it refers to brand new products.
A nail polish color
symbols/ideas to convey a message not associated with them
words with positive meaning for people, linked to highly valued concepts
7
Rewriting History
changing wikipedia
making facts fit your world view
finding a group to blame for social problems to justify harm
8
Assertion
saying something like a fact when it may or may not be true
being assertive
Celebrity endorsement of a product, cause or candidate
Is when someone is very bold
9
Plain Folks
attempt to identify with common people
accusing another of doing it
saying something like a fact when it may or may not be true
people who dress plainly
10
Character Assassination
going after a person's credibility
blaming a problem on one group
what happened to Sponge Bob
making facts fit your world view
11
Transfer
convincing people to make a bad choice by comparing it to something worse
derogatory language that is negative; describes an enemy.
transferring what you think or feel about one thing on to another thing
when you send someone money
12
Saturation
attempt to identify with common people
what happens to your hair in the shower
taking a conversation in a weird but predictable direction
being repetitive & consistent
13
Propaganda is
Information with the intention of changing people’s opinions
enthusiastic statement presented as a fact, not always true
information that is true.
14
The lesser of two evils
convincing targets to make a bad choice by comparing it to something worse
making facts fit your worldview
going after a person's credibility
convincing targets to make a bad choice by hiring youtubers
15
Down with the kids
using slang in order to be listened to by the target group
using a scooter
encouraging their targets to fit in with the crowd
creating a youtube channel
16
Name Calling
attempt to identify with common people.
derogatory language that is negative; describes an enemy.
missing out small facts that change the meaning of the message.