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Media Theory test review 2 Flashcards | StudBud
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Media Theory test review 2
Media Theory test review 2
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#mediatheory - review for the unit test
Flashcards
21 cards
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Questions
21
Answers
1
Which media theory reinforces society's dominant segment's beliefs about minority groups?
cultivation
agenda setting function
stereotype
modeling
2
Reception theory sees participation with/in media as...
one way - very passive
mostly active but often passive
two way - very active
easy and free flowing
3
Point of View (POV) is defined as
a developed opinion, views, and values that dictate a person's world views
What a person feels about a topic
a person sees, percieves, interacts, interprets & understands self & world
what a person likes or dislikes in life
4
How does media influence or impact a society?
influences ideals and values
all of the above
sets interests & trends among people
changes culture
5
What is Cultivation theory?
observation of developing behaviors
minimal, consistent & persistent messages via various media
messages acquired by an active audience
inconsistent pattern of media influence
6
Who is ready for summer already? :)
no one
not me
What, I love school!
yep, totally dude!
7
This theory is seen as the opposite of effects theory:
two step flow
uses & gratification
accumulation
reception
8
Which media theory illustrates that society's members become increasingly dependent on media?
modeling
media dependency
cultivation
agenda setting function
9
What is modeling theory?
acquire new modes of behavior by observing others via media
must contain feedback and observation
when models show audience what to do
watch and learn through the media
10
One problem of Modeling Theory is
imitates negative crowd behavior
has a specific agenda
doesn't connect to personal needs
only imitates positive behavior
11
Which choice is one problem with Uses & Gratification Theory?
ignores the positive and only sees negative impact
not all obtained information is the same
audience may not have a choice in media access
each person is an individual with individual needs
12
What is Two Step Flow Theory?
opinion leaders decide which messages to convey
opinion leaders send out information to the population
media goes through only two phases
there is a flow of information
13
The accumulation theory is also known as __________ theory?
cultivation
stereotype
effects
agenda setting function
14
Only children and youth are influenced negatively by media interactions?
False
True
15
Identify 2 needs associated with the Uses & Gratification Theory:
communication & sports
personal identity & government
entertainment & information
social interaction & family
16
Explain media is the message
media communication
must read the message via one media
more than one way to view various ways of communication
messages are conveyed from one type of media
17
Which media theory utilizes Opinion Leaders to guide the flow of information to its audience?
Agenda Setting
Two Step Flow
Hypodermic Needle
Uses & Gratifications
18
The audience is passive in which two media theories?
stereotype & cultivation
modeling & effects
two step flow & effects
cultivation & effects
19
The 3 types of Rhetoric are used in which media theory?
effects
modeling
stereotype
reception
20
Which is not a problem with stereotype theory?
creates acceptance
causes division among groups in society
creates phobias
false portrayal of minority groups
21
What is one negative impact of media on society/individuals?
informs the public of news events
loss of communication skills among people
develops cultural traditions
creates new trends
