MARKETING MANAGEMENT QUIZ 1

Question 1

The customer passes through how many stages

Accepted Answer

5

Question 2

Demarketing aims at increasing demand

Accepted Answer

False

Question 3

Jerry McCarthy proposed the 4Ps of Marketing Mix

Accepted Answer

True

Question 4

the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit

Accepted Answer

MARKETING

Question 5

The company needs to choose words that fit the prospect’s talking style means:

Accepted Answer

Language Effectiveness

Question 6

What Actions Can Marketers Take to Help Companies Succeed

Accepted Answer

ALL OF THE ABOVE

Question 7

The Digital Age of Marketing began with Machine Learning

Accepted Answer

False

Question 8

The Next Tech is

Accepted Answer

MARTECH

Question 9

What year describes marketing as wholesaling and retailing, sales force, pricing, advertising, and promotion

Accepted Answer

1900s

Question 10

Continuous creativity, innovation, and improvement will contribute greatly to company success.

Accepted Answer

True

Question 11

ATMOSPHERES is one the new marketing concepts according to Kotler

Accepted Answer

True

Question 12

The planners developing their marketing purpose from their heart and emotions.

Accepted Answer

MARKETING 2.0

Question 13

Dr. Philip Kotler is the Father of Modern Marketing

Accepted Answer

True

Question 14

In the Marketing Planning Process, MR->STP->TM->VP->MR->I->C, I stands for

Accepted Answer

IMPLEMENTATION

Question 15

They must lead in growth, data analytics, customization, personalization, and optimization of digital campaigns.

Accepted Answer

ALL OF THE ABOVE

Questions 15