Overview Marketing Sports test

The activities in marketing that are interrelated and similar in purpose. These activities are referred to as marketing

Influencing what activities people choose to participate in for fun

Sports marketing is not good for society

Determining the goods, services or ideas a business will offer its customers is called the ______ element of marketing

Marketing function responsible for the movement, transfer of ownership of goods from the producer to the consumer

Sports and entertainment marketing began to grow in 1890s when both working class and wealthy were able to enjoy events.

Making both buyers and sellers feel they are getting a good value is part of the _________ function of marketing

With what activity does marketing begin?

A product that is useful to customers has

The marketing mix is planning and executing the conception, pricing, promotion and distribution of goods and services

Spectators are observers of sporting events

The 5 P’s of Marketing are

When products are available where they are needed, they have _____ utility

Which element of marketing do marketers use to inform, persuade or remind customers of their products

Thomas Edison developed kinetoscope or vitascope and this began the film industry

News about teams, events, schedules, statistics is known as

Planning and executing pricing, promotion. distribution of goods, and services to create exchanges to satisfy objectives

Sports industry affects your life even if you are not athletic

Refers to the activities involved in shipping, handling and storing items on the way from the producer to the consumer

Price is the amount charged to satisfy the need or want of the customer

A combination of the five elements of marketing is known as

Marketing concept is the combination of the five elements of marketing

When a business changes the shape of a product, it is creating _______ utility

he amount of money a firm asks in exchange for its products is called ________ element of marketing

In the marketing concept, whose point of view matters most?

When products are available when they are needed, they have ___________ utility

The marketing function which involves the matching and satisfying of customer wants and needs with goods or services is

Getting a selected product in the right place at the right time is called the _______ element of marketing

There are 4 types of utility, which are form, place, time and possession

Which marketing function involves creating the correct product mix for a business?

Growth of sports, entertainment and recreation marketing has relied on consumers having discretionary income

When ownership of a product is transferred from seller to the buyer, _______ utility is created

Promotion is the communication with customers to encourage sales

The amount of money a firm asks in exchange for its products is called ________ element of marketing

Marketing does not involve all 5 senses

Influencing how people choose to use their leisure time and money without being active participant

The business philosophy which focuses on giving customers what they want is known as the

Marketing links producers to _______

Which element of marketing refers to various types of communication that marketers use to inform customers

Planning involves analyzing customers, writing plan of action, implementing plan, etc

People, one of the elements of marketing mix,  involves getting the product to the customer

Marketing Mix includes Price, Product, Place and Promotions

Using sports to market products

Which marketing activity helps to create and stimulate demand for products?

Selling is the assisting the customer with selection for purchase

Product/service management is the selecting and maintaining the product

Sports, entertainment and recreation marketing have nothing in common with each other

The business’ customers are known as the ________ element of marketing