Sports Marketing Final Exam

This type of decision involves how the goods or services are communicated to the consumer.

___ is any form of communication used to persuade people to buy products. 

Which of the following can be considered an amateur recreational sport

A new form of advertising when co pay to have their logos digitally during a televised game

Which of the following careers can be a sports-related career

Which of the following is a step in the research process?

___ is the value placed n the goods or services being exchanged

Which of the following could be part of a promotional mix

If you were looking for a job in womens basketball which of the following org would you contact

The skateboarders and rollerbladers of Generation X helped launch this new style of sport

These channels of distribution bring buyers & sellers together for a fee (no ownership)

Which of the following is a tangible product?

The use of this not only increases product exposure, its also lets them reach different markets

Which of the following is the last of the steps in the selling process

Which of the following pertains to a professional athlete?

These sports products are generated by the main sporting event

A/an ___ contract may include a set # of appearances by the sports figure 

___ is the difference between the retail or wholesale price and the cost of an item. 

When a sponsor buys ___, its name appears on the scoreboard, floorboards, rafters, etc

___ is a branding strategy that combines one or more brands to increase customer loyalty

An agreement that gives a company the right to use another's brand name or patent for a fee

Unauthorized ticket sellers, or ___ affect pricing of sporting events. 

Which of the following is a duty of a team marketing representative

Which of the following is a type of research method used in primary research?

Two common pricing objectives involve increasing profits and improving _____

___ is the legal name of a company, such as Reebok

A ___ is the legal protection of a creator's intellectual property or product

Since the formation of this org, new basketball stars include Lisa Leslie and Sheryl Swoopes

This collegiate ranking has an important economic impact on schools and communities

A ___ is a name, symbol, or word or words, or design that identifies an org and its products

Which of the following is part of of a company's strengths?

____ represent a general product category and do not carry a company or brand name

If you purchased a pair of Nike athletic shoes in a retail store, the shoes would be considered

This research may be from sales reports or from external sources like books

Another name for a sports organization

Which of the following is an example of direct marketing?

Promotional packages for __ may include licensing rights, signage, billboards, free tickets,etc

Which of the following is part of the marketing process?*

Which of the following activities are associated with event marketing?

Which type of advertising is used to generate goodwill rather then used for direct sales

Organizations spend lots of money to learn about this. 

This is the study of choices & decisions that affect making, distributing, and using products

___ is a pricing strategy that involves selling several items as a package for a set price

Which of the following is a job in professional sports franchises or colleges

___ are unforeseeable events and obstacles that can negatively affect business

Which of the following is an area where marketing research is helpful?

Which of the following is part of the marketing mix?

The ___ or main product includes the sports event, movie, stage show or book. 

When businesses show this, they are contributing to the GDP. 

Which of the following is a disadvantage of mail & fax questionnaires?