FDNMARK ICEBREAKER Flashcards

1

Which is NOT considered as an importance of marketing?

2

This type of marketing requires understanding the financial and non-financial returns to business and society

3

What is NOT an approach in evaluating and selecting market segments?

4

This term refers to losing sight of underlying customer needs and focusing on their wants.

5

What does USP mean?

6

Which of the following is NOT part of the 4P's?

7

The price range of Jollibee's meals is lower than those of high-end restaurants. Which among the 4P's are emphasized?

8

luxury brands prefer their products to be distributed in high-end stores. Which of the 4P's is being emphasized?

9

The product and production concepts are the EXACT SAME concept.

10

Wants is backed up by buying power.

FDNMARK ICEBREAKER