what is age target marketing?

Consists of consumers who exhibit similar characteristics

understand customer requirements

What are the 4 main levels of target areas?

income sensitive, gender specific, geographic and age target

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Fundamental Business Concepts

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defining fundamental business concepts

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Questions 13

Answers

1
what is age target marketing?
Areas across the country that have different product needs.
Demands when the customer has the capacity to pay
Consists of consumers who exhibit similar characteristics
Looking for certain age groups for business
2
True or false: Geographic target marketing shapes advertising towards specific genders.
False
True
3
Secret needs is
understand customer requirements
customers expect good service
what customers are looking for
customer wants something for operating costs
4
Areas across the country that have different product needs is what type of marketing?
gender specific marketing
income sensitive marketing
geographic marketing
age target marketing
5
Which is not a need?
Delight
Unstated
Real
Income
6
Which is not a target market area?
Age
Income sensitive
Secret term
Gender specific
7
True or False: A target market is the market a company wants to sell its products to
True
False
8
To help understand customer requirements, is what need?
Delight needs
Secret needs
stated needs
Unstated needs
9
What the customers are looking for, is what need?
secret needs
stated needs
real needs
delight needs
10
What are the 4 main levels of target areas?
income sensitive, gender specific, geographic and age target
Stated needs, age target, delight needs, real need
age target, delight needs, real needs, gender specific
Real needs, age target, gender specific, geographic target
11
What the customer is looking for is, what defined need?
Delight needs
Income needs
Real needs
Stated needs
12
True or False: Fundamental Business Concepts means buying, selling commodities, or products
True
False
13
True or false: is finance part of fundamental business concepts
False
True

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