OCR A Level Media Studies Advertising Quiz

Question 1

What ideology is expressed in media language that emphasises an individual over a social group?

Accepted Answer

individualism

Question 2

What does USP advertising stand for?

Accepted Answer

unique selling proposition

Question 3

In the Old Spice ad, brand identity is maintained by:

Accepted Answer

the use of the Old Spice logo, the decorative italic font

Question 4

How does the Shelter ad use the AIDA model?

Accepted Answer

Attention - use of faces, Desire - to be helped or to help, Interest - issues the reader could face, Action - contact or donate

Question 5

What ideology is expressed by media language that connotes quality, glamour and aspiration?

Accepted Answer

consumerism

Question 6

What is micro-targeting?

Accepted Answer

Using personalised data to target a specialised audience

Question 7

In the Shelter ad media language elements have been combined to connote...

Accepted Answer

humanity, care and realism

Question 8

How does regulation limit advertisers?

Accepted Answer

Advertisers cannot make unjustified claims about products.

Question 9

Why was the original Lucozade ad banned?

Accepted Answer

The ASA overruled the claim it 'hydrates better than water'.

Question 10

How might charity advertising differ from the commercial mainstream?

Accepted Answer

to raise awareness of the charity's issue, to persuade new supporters to donate to the charity

Question 11

What do we call the study of different elements of media language used to create meaning?

Accepted Answer

semiotics

Question 12

In the Lucozade ad, passion is connoted by...

Accepted Answer

the seriousness and direct address of Gareth Bale's pose, the use of 'Lucozade Yes' as a slogan

Question 13

What are the main media language elements used in print advertising?

Accepted Answer

layout, typography, image, language, colour, logo, slogan

Question 14

In the Old Spice ad, pleasure is signified by:

Accepted Answer

signifiers of pleasure (a woman sunbathes, a treasure chest), bright and colourful media language

Question 15

In the Lucozade ad, the myth of science is signified by:

Accepted Answer

cool blue background that matches one of the brand colours, high-contrast photography, simple and uncluttered layout, the claim that something is 'scientifically proven'

Question 16

In the Shelter ad, humanity and care are signified by...

Accepted Answer

the personalisation of poverty, debt and rogue landlords, the main copy relating to the individuals depicted, the repetition of 'We can help' connoting care, close-ups of faces to focus on the anxiety of each person

Question 17

In the Shelter ad use of the Shelter house colour (red) and the Shelter logo help maintain...

Accepted Answer

brand identity

Question 18

How does the Lucozade ad use the AIDA model?

Accepted Answer

Desire - to emulate the celebrity, Interest - claims of superiority, Action - use the product to improve, Attention - use of celebrity

Question 19

Who regulates advertising?

Accepted Answer

the Advertising Standards Authority (ASA)

Question 20

In the Shelter ad, realism is connoted by...

Accepted Answer

simple layout, plain language, unknown people, lack of obvious persuasive techniques

Question 21

In the Lucozade ad, media language elements have been combined to create...

Accepted Answer

a mix of science, aspiration and passion

Question 22

In the Old Spice ad, media language elements have been selected to signify...

Accepted Answer

surrealist humour and pleasure

Question 23

In the Lucozade ad, aspiration is connoted by...

Accepted Answer

the slogan 'In a different league', the use of celebrity role model, Gareth Bale posed and lit to emphasise his chiselled look

Question 24

Surrealist humour is signified by:

Accepted Answer

naturalistic, brightly lit style, beach featuring peril (Neptune capsizes a boat) and pleasure, juxtaposition - a man wearing a beach, with a volcano head, comically absurd claim (anti-perspirant mine in the Bahamas)

Question 25

What is the Lucozade slogan?

Accepted Answer

IN A DIFFERENT LEAGUE/LUCOZADE YES

Question 26

How does Brand Image Advertising like the Old Spice ad work?

Accepted Answer

It aims to transfer the value of the ad to the brand itself., It overcomes audience resistance without obvious persuasion.

Question 27

For what purpose does advertising use media language?

Accepted Answer

to make a brand more memorable, to differentiate the brand from other brands, to persuade new users to try the band, to develop brand image

Question 28

What are the three advertising set products for OCR A Level Media Studies?

Accepted Answer

Shelter, Lucozade and Old Spice

Question 29

What is the Shelter slogan?

Accepted Answer

WE CAN HELP

Question 30

What does the AIDA model stand for?

Accepted Answer

attention, interest, desire, action

OCR A Level Media Studies Advertising Quiz

Questions 30

OCR A Level Media Studies Advertising Quiz

Questions 30