COMM 2100 Exam 2 (CH. 7-15)

The _theory claims most people act 1st, then rationalize behavior 2nd to make their actions consistent w/self-perception

Slander differs from libel because __________.

The digital divide has two major components: technological and educational.

Based on the ELM, the mental route that we thoroughly examine a persuasive message is

What is the practice of obtaining info. or input into a project by enlisting the services of a large # of people?

Public relations material is not purchased content but rather __________.

Which practice involves inaccurately making products appear environmentally friendly or through fair-trade?

Which faux campaign is designed to present the appearance of citizen support for a company or cause?

Who coined the term ''culture industry'' to describe the power of media companies to affect culture?

''The medium is the message'' and ''the global village'' are phrases coined by which media theorist?

Media hegemony refers to which phenomenon?

A longitudinal study gathers data on subjects at a specific point in time.

Digital culture often sees nothing wrong w/ borrowing freely from existing media to create new content. This challenges

What important ruling emerged from Near v. Minnesota (1931)?

Advertising and public relations (PR) are linked by an emphasis on __________.

The__ is the gap between regions and demographics that have access to modern comm. tech. & those w/ limited or no access

The Communications Act of 1934 established regulations based on the notion of __

What co. is known for its remarkably successful PR response to negative publicity generated by a tragic event in 1982?

Which of the following is a significant function of media theories?

The key role journalism plays in the main function of mass communication is entertainment.

A high degree of ______ is especially helpful when assessing news sources and the potential biases of alternative media.

Viewers thought John F. Kennedy won the first TV debate between him and Nixon. Who did radio listeners think won?

__ occurs when a powerful foreign country dominates a domestic media market through an influx of its products.

___ is the online version of the print advertorial that resembles editorial content but is paid for by an advertiser.

Even in a constantly changing media landscape, what remains the most important factor in successful persuasion?

Social media employ a more __________ model of many-to-many communication than do traditional media.

Who created the first ad agency in 1841?

Which ethical approach emphasizes a set of rules that apply equally to everyone?

Neher & Sandlin’s 4 categories of ethics include: character, duties, consequences, and relationships.

Which theory says that we use media to meet psychological needs?

Which of the following theories is derived from a sociohistorical framework?

Press conferences, marches, & rallies staged to attract media attention & influence news coverage are examples of:

__________ are short, catchy spoken utterances designed to capture media attention.

Which German social theorist and scholar developed discourse ethics?

"Communication is a symbolic process whereby reality is created, maintained, repaired and transformed." was said by:

Digital media can also facilitate physical gatherings, dubbed __________ by Howard Rheingold.

Libertarian theory is based on the belief that __________.

The Associated Press (AP) is well known for its core journalistic values and its commitment to:

Which system is a branch of feminist ethics?

The money candidates need to run for national or even state offices is so great partly because of the cost of ______.

In ___, advertisers pay for results, such as actual click-thrus to the advertiser's site rather than total page views.

___ is the regular dissemination of a belief, doctrine, cause, or of information with the intent to mold public opinion.

Which of the following was a key finding of the landmark Hutchins Commission report?

The basic tenet of utilitarianism is whatever does the most good for the most people is best.

An independent expenditure-only committee is also called a __________.

________ is a concept based on an internet that should not discriminate among the types of content that pass through it.

The tendency to be trapped by pre-existing assumptions: select facts that support one's own views & overlook other views

In the United States, censorship has most often occurred during election cycles.

The life of newspaper owner Joseph Pulitzer was the basis for Orson Welles's film Citizen Kane.

Edward Bernays, who many regard as the father of public relations, tricked Americans into eating bacon for breakfast.

Which of the following ethical systems recommends a middle way rather than an extreme?

Which of the following was an important achievement of the Radio Act of 1927?

In addition to ratings, _________ has become important for advertisers as a way to appeal to consumers w/trusted sources