Business Marketing Test Review

Services can be stored for later consumption

Which of the following is a type of promotion?

Which of the following will lower prices?

Which of the following would not be considered a marketing function?

An example of a direct channel of distribution is

Marketing activities often cost 50% or more of the selling price of an item.

The money customers must pay for a product or service is called the

There are ____ parts to a product.

Theses are some of the parts of a product

Services are intangible. This means that

The most known type of mass promotion is

Totally new product never seen before are rare.

Product costs + operating expenses + ____ = selling price

The reason consumers decide what products and service to purchase are called buying ____.

This type of marketing study gather information from people by asking questions

The person that has information to communicate to another is called the

Additions & improvements to a basic product are called

The first step in developing a marketing strategy is to create a marketing mix.

When a customer buys a product based on facts it is called an expert motive.

Personalized promotion is the most effective & least expensive form of marketing

What are the 4 elements in a marketing mix?

In a ____ group, consumers discuss their ideas, experiences, and opinions about a product.

Businesses that take part in a channel of distribution are known as

The marketing function that determines the best way for customers to locate and obtain goods

Choosing a target market & studying their needs can make promotions more effective.

A ____ market is a specific group of consumers that have similar wants and needs.

Personal selling is usually done

The first step in the consumer decision-making process is to