The term marketing refers to:

a philosophy that stresses customer value and satisfaction.

obtain information for management to make more informed decision making.

Why is market segmentation carried out?C stands for customers

By grouping C with similar need, it provide commercial viable to serve

In relationship marketing firms focus on __________ relationships with __________.

long-term; customers and stakeholders

data collected for first time specifically for a marketing research study

To make sense of the external environment, the well-known acronym, PESTLE is used. PESTLE stands for

Political, Economic, Social, Technological, Legal, and Ecological

Which of the following statements a is correct ?Marketing is the term used to

create, communicate, deliver,exchanging offerings for C, P,society at large

Psychographic segmentation is based on

grouping people according to psychological characteristics, values,& LS

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LSBU-draft MCQ session

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Questions 18

Answers

1
Second-hand data, collected for someone else's purposes, is known as____________:
descriptive research.
primary research.
causal research.
secondary research.
2
The term marketing refers to:
a philosophy that stresses customer value and satisfaction.
planning sales campaigns.
new product concepts and improvements.
advertising and promotion activities.
3
Tobacco advertising is now banned,This can be explained as an influence of
economic environment
ecological environment.
legal environment.
technological environment
4
Maslow's HND, the need for fulfilment, for realizing one's own potential, & for fully using ones talents & capabilities
esteem
physiological
self-actualization
social
5
is not part of Porter's Five Forces model for industry competitiveness
Threat of substitutes
Power of buyers.
Threat from government.
Threat of suppliers.
6
Which of the following is not part of the external marketing environment?
Legal.
Product.
Socio-cultural.
Political.
7
Marketing research:
obtain information for management to make more informed decision making.
collection and analysis of data from a sample or census of individuals,firm
market, opinion, and social research such as consumer and industrial survey
to determine either structural characteristics of the industry of concern
8
Which of the following consumer buying behaviours requires the least effort
High involvement buying situation
Routine buying
Impulsive buying
New buying situation
9
Firm with a _orientation assumes that customer will resist purchasing product not deemed essential.personal selling & Ad
sales
marketing
relationship
production
10
Which of the following is not a useful base for segmenting organizational characteristics
By geographical location
By turnover
By organizational size
By industry type
11
Why is market segmentation carried out?C stands for customers
To break down large markets into smaller markets
By grouping C with similar need, it provide commercial viable to serve
Allows the achievement of greater market share.
Provides an opportunity to surpass competitors
12
In relationship marketing firms focus on __________ relationships with __________.
long-term; customers and stakeholders
long-term; customers
short-term; customers and stakeholders
short-term; customers
13
Primary data are:
less time-consuming to acquire and less costly than secondary data
newly-published results of government investigations
data collected for first time specifically for a marketing research study
part of a strategic planning activity to ensure proper resource allocation
14
A commonly used basis for segmenting consumer markets is
organizational size
price
demographics
product type
15
To make sense of the external environment, the well-known acronym, PESTLE is used. PESTLE stands for
Political, Economics, Substitute, Technological, Legal, and Ecological
Political, Economic, Social, Technological, Legal, and Ecological
Purchasing, Economics, Social, Technological, Legal, and Ecological
Political, Economic, Social, Treat, Legal, and Ecological
16
Which of the following statements a is correct ?Marketing is the term used to
MktMgr don't usually get involved in production or distribution decisions.
refer only to the sales function within a firm
only the needs of the organization; not the needs of society as a whole.
create, communicate, deliver,exchanging offerings for C, P,society at large
17
Psychographic segmentation is based on
the quantitative side of consumer demographic analysis
individuals' residential patterns and life-cycle preferences
grouping people according to psychological characteristics, values,& LS
the quantitative side of consumer geographic analysis
18
research method is designed to elicit responses to predetermined,standardized questions from large number of respondents
Non-probability
Quantitative
Qualitative
Probability

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