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Duplicate of World of Marketing Review Flashcards | StudBud
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Duplicate of World of Marketing Review
Duplicate of World of Marketing Review
25 terms
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StudBud Administration
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A review of basic marketing concepts as an introduction into the world of marketing.
Flashcards
25 cards
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Practice quiz
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Host live
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Questions
25
Answers
1
Process
of planning, pricing, promoting, selling, & distributing goods that satisfy customers.
Advertising
Guerilla Marketing
Marketing
Market Research
2
Which University did Mr. Kirk NOT graduate from?
Southeast Missouri State
Truman State University
Lindenwood University
University of Missouri
3
Businesses try to create new or improved products at higher prices than their competition.
True
False
4
Which function of marketing focuses on identifying a target market?
Market Planning
Promotion
Marketing Information Mangement
Product Service Management
5
When an entrepreneur sells a portion of his company, he is giving up?
Equity
Investment
Stock
The Company
6
The image below represents which type of utility?
Form Utility
Time Utility
Possession Utility
Place Utility
7
Which of the following are economic benefits of marketing?
All of the Above
New and Improved Products
Added Value/Utility
Lower Prices
8
The image below represents which type of utility?
Time Utility
Form Utility
Possession Utility
Place Utility
9
Which function of marketing focuses on customers personal data?
Promotion
Selling
Product Service Management
Marketing Information Mangement
10
Advertising is an example of which Function of Marketing?
Selling
Promotion
Marketing Information Management
Product Management
11
What is needed to get a company started?
Market Share
An Owner
A Business
Capital
12
Which function of marketing focuses on improving products?
Product Service Management
Marketing Information Mangement
Promotion
Selling
13
Segmenting based on where people live is an example of...
Psychographic Market Segmentation
Demographic Market Segmentation
Geographic Market Segmentation
Behavioral Market Segmentation
14
Apple coming out with the i-Phone 7 is an example of which Function of Marketing?
Marketing Information Management
Pricing
Product Management
Selling
15
The Apple i-Phone 7 is an example of...
A Good
A Service
16
If Mr. Kirk is asking for a $100,000 investment in his company in exchange for 10% equity he is
Valuing his company at $100,000
Valuing his company at $100,000,000
Valuing his company at $1,000,000
Valuing his company at $10,000,000
17
Which function of marketing focuses on getting the product physically into customer's hands?
Selling
Product Service Management
Channel Management
Promotion
18
Another name for Organizational Market is?
Consumer Market
Retail Market
B2B
Business to Business
19
Your Marketing test will be tomorrow, Wednesday, September 27th.
False
True
20
Percentage of the total sales in a market captured by a brand, product, or company.
Target Market
Market Segmentation
Market Share
Market
21
Mr. Kim's Nail Salon is an example of.....
A Good
A Service
22
The marketing concept is to satisfy customer's needs and want while generating a profit.
False
True
23
The image below represents which type of utility?
Form Utility
Place Utility
Possession Utility
Time Utility
24
Potential customers who share common need/want & have the ability/willingness 2 buy the product
market share
marketing
mass market
market
25
The image below represents which type of utility?
Time Utility
Possession Utility
Form Utility
Place Utility
